Source: https://docs.amadalis.ai/insights/

# What you can do in Insights

Checked against the product’s code on 7 November 2026.

Read site traffic, define [events](https://docs.amadalis.ai/reference/glossary/#event) and [goals](https://docs.amadalis.ai/reference/glossary/#goal), and inspect the people and activity counted in a report.

In the site admin, open **Insights**, then choose **Analytics**, **Events & Capture**, **Explore** or another workspace below.

Use the guide for the required role, setup and current limits.

## Start with a task

Choose the result you want. Each guide explains where to begin, what to review and how to check the result.

-   [See visitors and traffic sources](https://docs.amadalis.ai/insights/analytics/)
-   [Track an event](https://docs.amadalis.ai/developers/tracking-events/)
-   [Read the event catalog](https://docs.amadalis.ai/reference/event-catalog/)
-   [Group your traffic sources](https://docs.amadalis.ai/insights/channel-groups/)
-   [Add a measure for a recorded event](https://docs.amadalis.ai/insights/event-measures/)
-   [Add a reporting dimension](https://docs.amadalis.ai/insights/reporting-dimensions/)

## Capabilities and screens

| Capability | What you can do | Read next |
| --- | --- | --- |
| Period and Overview | Read people, visits, pages and goals for the selected period. | [Analytics: visits, visitor sources and finished forms: Start with Overview](https://docs.amadalis.ai/insights/analytics/#start-with-overview) |
| Reports | Change counts, breakdowns, filters and audience comparisons. | [Reports, sources and funnels](https://docs.amadalis.ai/insights/analytics-reports-and-sources/) |
| Retention cohorts | Compare the later activity of groups that first visited in the same period. | [Measures and returning visitor groups](https://docs.amadalis.ai/insights/measures-and-retention/) |
| Alerts | Choose an alert condition, inspect its evaluation and check notification delivery. | [Set and inspect an analytics alert](https://docs.amadalis.ai/insights/alerts/) |
| Funnels | Compare steps in a visitor journey, the allowed completion time and saved funnels. | [Reports, sources and funnels](https://docs.amadalis.ai/insights/analytics-reports-and-sources/) |
| Sources and channel groups | Read how visits are assigned to a source and review custom channel groups. | [Reports, sources and funnels](https://docs.amadalis.ai/insights/analytics-reports-and-sources/) |
| Campaign reporting | Read campaign results and check which activity each count includes. | [Campaigns and tracked links: Read campaign outcomes](https://docs.amadalis.ai/optimization/campaigns-and-tracked-links/#read-campaign-outcomes) |
| Measures and dimensions | Look up definitions and review requests that combine measures. | [Measures and returning visitor groups](https://docs.amadalis.ai/insights/measures-and-retention/) |
| Event catalog | Look up starter and custom event names, their details and what sends them. | [Events and capture settings](https://docs.amadalis.ai/insights/events-and-capture/) |
| Automatic capture | Review the kinds of actions captured automatically and their consent requirements. | [Events and capture settings](https://docs.amadalis.ai/insights/events-and-capture/) |
| Query parameters | Review extra values captured from the visitor’s arrival address. | [Events and capture settings](https://docs.amadalis.ai/insights/events-and-capture/) |
| Needs review and Capture health | Review undefined event names and recorded capture losses. | [Events and capture settings](https://docs.amadalis.ai/insights/events-and-capture/) |
| Create and manage events | Define event details and review requests to enable, disable or archive a definition. | [Events and capture settings](https://docs.amadalis.ai/insights/events-and-capture/) |
| Browser tracking | Send supported custom events through the browser helper. | [Track custom events with praxis.track](https://docs.amadalis.ai/developers/tracking-events/) |
| Goals and backtests | Define a goal and check how it would have counted recorded activity. | [Define and test a goal](https://docs.amadalis.ai/insights/goals/) |
| Explore visitors | Inspect recorded visitors using group conditions and sequences of actions. | [Explore visitors, content and events](https://docs.amadalis.ai/insights/explore/) |
| Explore content, audiences and events | Read the available content, audience and event views. | [Explore visitors, content and events](https://docs.amadalis.ai/insights/explore/) |
| Connections | Review an analytics connection and its setup requirements. | [Connect Google Analytics](https://docs.amadalis.ai/insights/connections/) |
| Group your traffic sources | build and choose your own channel groups. | [Group your traffic sources](https://docs.amadalis.ai/insights/channel-groups/) |
| Add a measure for a recorded event | count an event or total its recorded numeric value. | [Add a measure for a recorded event](https://docs.amadalis.ai/insights/event-measures/) |
| Add a reporting dimension | group reports by recorded information. | [Add a reporting dimension](https://docs.amadalis.ai/insights/reporting-dimensions/) |

## More in this area

These guides cover the other tasks and settings in this area.

-   [Set and inspect an analytics alert](https://docs.amadalis.ai/insights/alerts/): Watch a recorded measure and review when an alert fired and whether notification was attempted.
-   [Reports, sources and funnels](https://docs.amadalis.ai/insights/analytics-reports-and-sources/): Choose a reporting population, trace acquisition and inspect a funnel’s drop-offs.
-   [Connect Google Analytics](https://docs.amadalis.ai/insights/connections/): Connect a Google Analytics 4 property and check the connection before depending on its reports.
-   [Events and capture settings](https://docs.amadalis.ai/insights/events-and-capture/): Define events, configure collection and review arriving event types.
-   [Explore visitors, content and events](https://docs.amadalis.ai/insights/explore/): Build a visitor query, inspect content performance and read the live list of recent events.
-   [Define and test a goal](https://docs.amadalis.ai/insights/goals/): Choose what a successful action means and preview its matches before applying it.
-   [Measures and returning visitor groups](https://docs.amadalis.ai/insights/measures-and-retention/): Read metric definitions, create a compound measure and interpret groups of visitors who return.

## Your next step

Choose one task above and follow its guide. For a first look at your site’s numbers, begin with [see visitors and traffic sources](https://docs.amadalis.ai/insights/analytics/). Check the reporting period before comparing results.