Source: https://docs.amadalis.ai/insights/channel-groups/

# Group your traffic sources

As an Editor or Admin, open **Insights** > **Analytics** > **Sources** in the site admin when your [Sources report](https://docs.amadalis.ai/insights/analytics-reports-and-sources/) needs your own traffic labels. A channel group groups recorded arrivals without changing the recorded events or their original channels.

Checked against the product’s code on 7 November 2026.

## Build the grouping

1.  Open **Insights** in the site admin. Its reporting tools are available.
2.  Open **Analytics**. The reporting tabs appear.
3.  Open **Sources**. You see the traffic sources report.
4.  Choose **Channel groups**. The grouping form opens.
5.  Fill in **Name this grouping**. This is the name readers will choose in the report.
6.  Fill in **Rule 1 files them under**. This names the group for arrivals that match the first rule.
7.  Choose the channels under **when the channel is any of**. They appear as selected values.
8.  If needed, choose a comparison under **and the source**. The comparison controls how recorded source values will match.
9.  Supply the matching values under **any of these source values**. The selected values become part of this rule.
10.  If needed, set **and the medium** in the same way. Its chosen values further narrow the rule.
11.  Choose **Add another rule** if you need another group. Fill in that rule before continuing.
12.  Fill in **Everything no rule matched is called**. Arrivals that match no rule use this fallback group.

[![Channel groups has a grouping name, one channel rule and a fallback name entered before Review this grouping.](https://docs.amadalis.ai/images/steps/2026-11-05-coverage-and-stale/COV1-11-channel-grouping-form-1440.png)](https://docs.amadalis.ai/images/steps/2026-11-05-coverage-and-stale/COV1-11-channel-grouping-form-1440.png "Open full-size image")

Name each group and the arrivals its rule matches.

The first matching rule wins. Conditions within a rule work together, while any of the listed values for one condition can match. Add the rules in the order you want them tested. Unmatched arrivals go into the fallback, so the grouping accounts for the same arrivals as the default report.

## Review and use it

1.  Choose **Review this grouping**. The approval shows the grouping and its effect on Sources. If the button is unavailable, read its reason beside it.
2.  Review the rules and their order. The new labels will be available to other readers of this site’s Sources report.
3.  Choose **Approve & add the grouping** if it is right. The receipt confirms the saved grouping.
4.  Choose **Back to the report**. Sources opens again.
5.  At the channel level, choose your saved grouping under **Group by**. The report now uses your group labels.

[![The Sources report's Group by menu offers the saved grouping alongside Default channels.](https://docs.amadalis.ai/images/steps/2026-11-05-coverage-and-stale/COV1-12-group-by-saved-grouping-1440.png)](https://docs.amadalis.ai/images/steps/2026-11-05-coverage-and-stale/COV1-12-group-by-saved-grouping-1440.png "Open full-size image")

Choose the saved grouping under Group by to read Sources with its labels.

## Ask the copilot

Ask **Copilot** to create a channel grouping, giving its name, each rule in order, and the fallback name. Choose **Send**, then review the same **Add this way of grouping your traffic?** approval before choosing **Approve & add the grouping**. Its receipt can offer **Undo** to remove the newly created grouping.

See [Analytics reports and configuration](https://docs.amadalis.ai/reference/copilot/analytics-and-events/#analytics-reports-and-configuration).

## Return to the default

Choose **Default channels** under **Group by** to change the report view back. This does not delete your saved grouping.

To remove the grouping, open **Channel groups**, choose its **Remove** action and review the removal approval. Removing it returns reports using it to the default channels. Nothing recorded is rewritten.

## Your next step

In **Insights** > **Analytics** > **Sources**, choose your saved grouping under **Group by** and read its results. Use [Reports, sources and funnels](https://docs.amadalis.ai/insights/analytics-reports-and-sources/) to review the period and reporting population.