Source: https://docs.amadalis.ai/optimization/

# What you can do in Optimization

Checked against the product’s code on 7 November 2026.

Plan [experiments](https://docs.amadalis.ai/reference/glossary/#experiment) and [audience](https://docs.amadalis.ai/reference/glossary/#audience) experiences using campaigns, catalog content and recorded visitor signals.

In the site admin, open **Optimization**. Choose **Experiments**, **Personalization**, **Audiences**, **Campaigns** or **Links** for the change you want to make.

Use the guide for the required role, setup and current limits.

## Start with a task

Choose the result you want. Each guide explains where to begin, what to review and how to check the result.

-   [Test two page versions](https://docs.amadalis.ai/optimization/experiments/)
-   [Show content to an audience](https://docs.amadalis.ai/optimization/audiences-and-targeted-content/)
-   [Track a campaign](https://docs.amadalis.ai/optimization/campaigns-and-tracked-links/)

## Capabilities and screens

| Capability | What you can do | Read next |
| --- | --- | --- |
| Experiment list and drafts | Find, create, clone and inspect experiment definitions. | [Experiments: test and compare page versions: Create the draft](https://docs.amadalis.ai/optimization/experiments/#create-the-draft) |
| Planner and saved plans | Review history, target effects and the planned run. | [Experiments: test and compare page versions: Use the planner](https://docs.amadalis.ai/optimization/experiments/#use-the-planner) |
| Permanent lock and activation | Read the plan lock and separate live activation consequences. | [Experiments: test and compare page versions: Lock the plan](https://docs.amadalis.ai/optimization/experiments/#lock-the-plan) |
| Results and analysis views | Read estimated ranges, analysis choices and reasons a result is not ready for a decision. | [Read experiment results and check variations](https://docs.amadalis.ai/optimization/experiment-results/) |
| Adjustment, slices and timeline | Inspect adjustment and exploratory views within their decision limits. | [Read experiment results and check variations](https://docs.amadalis.ai/optimization/experiment-results/) |
| Bindings and QA | Connect a variation to a page and read the current forced preview limit before treating a preview as a test. | [Read experiment results and check variations](https://docs.amadalis.ai/optimization/experiment-results/) |
| Stop and promote | Record an eligible decision and review promotion into page drafts. | [Experiments: test and compare page versions: Stop or promote](https://docs.amadalis.ai/optimization/experiments/#stop-or-promote) |
| Content swaps | Create a named change for an active audience and a supported section field. | [Audiences and targeted content: Create targeted content](https://docs.amadalis.ai/optimization/audiences-and-targeted-content/#create-targeted-content) |
| Section arrangement | Change the section sequence for an audience and read the current pin limitation. | [Live offers and page arrangement: Reorder sections for an audience](https://docs.amadalis.ai/optimization/live-offers-and-arrangements/#reorder-sections-for-an-audience) |
| Live offers | Review text fields, trigger, expiry and current measurement limits. | [Live offers and page arrangement: Show a live offer](https://docs.amadalis.ai/optimization/live-offers-and-arrangements/#show-a-live-offer) |
| Slots and ranking rules | Review where targeted content can appear and the rules for choosing it. | [Slots, performance and measurement](https://docs.amadalis.ai/optimization/slots-and-measurement/) |
| Performance and [holdback](https://docs.amadalis.ai/reference/glossary/#holdback) | Compare visitors shown the targeted content with those who kept the default. | [Slots, performance and measurement](https://docs.amadalis.ai/optimization/slots-and-measurement/) |
| Measurement and attribution policy | Review comparison groups and how results are assigned to an experience. | [Slots, performance and measurement](https://docs.amadalis.ai/optimization/slots-and-measurement/) |
| [Affinity](https://docs.amadalis.ai/reference/glossary/#affinity) settings | Configure action weights, fading interest scores and audience entry boundaries. | [Configure affinity](https://docs.amadalis.ai/optimization/affinity-settings/) |
| History and audience tuning | Review saved versions and settings that apply to one audience. | [Configure affinity](https://docs.amadalis.ai/optimization/affinity-settings/) |
| Recorded lift | Review the recorded comparison between targeted and default experiences. | [Evidence, exploration and items needing review](https://docs.amadalis.ai/optimization/learning-and-exploration/) |
| Exploration and pending review | Read the displayed proposals and items awaiting a person. | [Evidence, exploration and items needing review](https://docs.amadalis.ai/optimization/learning-and-exploration/) |
| Rule audiences | Build, save and activate a rule audience. | [Audiences and targeted content: Build a rule audience](https://docs.amadalis.ai/optimization/audiences-and-targeted-content/#build-a-rule-audience) |
| Affinity audiences and member views | Inspect definitions, members and analytics alongside delivery conditions. | [The affinity engine, explained: When an audience applies](https://docs.amadalis.ai/optimization/affinity-engine/#when-an-audience-applies) |
| Content catalog | Review the saved content list, its rebuild controls and suggested tags. | [The content catalog](https://docs.amadalis.ai/optimization/content-catalog/) |
| Tracked links and email opens | Create tracked links and distinguish clicks, arrivals and matched email opens. | [Campaigns and tracked links: Add a tracked link](https://docs.amadalis.ai/optimization/campaigns-and-tracked-links/#add-a-tracked-link) |
| Campaign hub | Create campaign-linked audiences, links and experience drafts. | [Campaigns and tracked links](https://docs.amadalis.ai/optimization/campaigns-and-tracked-links/) |
| Recommendations | Choose content, filters and a fallback; read the current limits on saving card parts, pins and exclusions. | [Show related articles on a page](https://docs.amadalis.ai/optimization/recommendations/) |
| Visitor decisions | Inspect why an experience was selected and the limits of replaying that decision. | [Visitor records, identity and decisions](https://docs.amadalis.ai/privacy/visitor-data/) |

## More in this area

These guides cover the other tasks and settings in this area.

-   [Configure affinity](https://docs.amadalis.ai/optimization/affinity-settings/): Review action weights, memory, interests and the points where audience membership changes.
-   [The content catalog](https://docs.amadalis.ai/optimization/content-catalog/): Build a saved view of the content, review its interest values and approve suggested tags.
-   [Read experiment results and check variations](https://docs.amadalis.ai/optimization/experiment-results/): Inspect the locked analysis, compare exploratory views and check the rendered variations.
-   [Evidence, exploration and items needing review](https://docs.amadalis.ai/optimization/learning-and-exploration/): Inspect recorded lift, rules for trying alternatives and proposals without assuming automatic optimization is active.
-   [Slots, performance and measurement](https://docs.amadalis.ai/optimization/slots-and-measurement/): Set a slot’s capacity and rules, then read outcomes under the selected measurement policy.

## Your next step

Choose one task above and follow its guide. If you want to compare page versions, begin with [test two page versions](https://docs.amadalis.ai/optimization/experiments/). Check the result before moving to another task.