Source: https://docs.amadalis.ai/optimization/campaigns-and-tracked-links/

# Campaigns and tracked links

Checked against the product’s code on 7 November 2026.

Learn how to track a [campaign](https://docs.amadalis.ai/reference/glossary/#campaign) link in **Optimization** > **Campaigns** and **Links** in the site admin. Group the campaign’s activity, create an address to share and inspect what its traffic counts include.

A campaign brings its links, [audience](https://docs.amadalis.ai/reference/glossary/#audience), targeted content and experiments together. A [tracked link](https://docs.amadalis.ai/reference/glossary/#tracked-link) gives you an address to share and counts activity around that link.

## Create a campaign

1.  Open **Optimization**.
    
2.  Open **Campaigns**.
    
3.  Choose **\+ New campaign**.
    
4.  Enter a **Name**. The campaign key is made from the name and stays fixed after creation.
    
5.  Choose its **[Channels](https://docs.amadalis.ai/reference/glossary/#channel)**.
    
6.  Add **Starts** when relevant.
    
7.  Add **Ends** when relevant.
    
8.  Choose a **Goal** if the campaign has one. Define it in [Goals](https://docs.amadalis.ai/insights/goals/) first if it is not yet available.
    
9.  Choose **Pages that count as this campaign** when relevant.
    
    [![New campaign form: Name Docs Walk Campaign with its key docs-walk-campaign, channel Referral ticked, goal Demo data: reached the shop, page Docs Walk First Page, and What happens when you create it.](https://docs.amadalis.ai/images/steps/S032-campaigns-new-campaign-fields.png)](https://docs.amadalis.ai/images/steps/S032-campaigns-new-campaign-fields.png "Open full-size image")
    
    Name the campaign, choose its channels, goal and pages.
    
10.  Choose **Create campaign**.
     
11.  Review the result.
     

[![Docs Walk Campaign is a draft with setup 1 of 3 done, its campaign sections and two audience entry routes; name hidden.](https://docs.amadalis.ai/images/steps/S032-campaigns-saved-draft-campaign.png)](https://docs.amadalis.ai/images/steps/S032-campaigns-saved-draft-campaign.png "Open full-size image")

A new campaign is a draft until one of its links goes live.

The campaign begins as a draft. It also gets an audience named **Came from** followed by the campaign’s name. It holds anyone who arrives tagged with the campaign key from any channel, and anyone who views one of the campaign’s pages. An approved live link can make the campaign live.

Creating a campaign publishes nothing and needs no approval. Its receipt’s **Undo** removes it completely only while no link or rule uses it. After that, **Archive** is the way to end it.

The campaign page contains **Overview**, **Links**, **Audience**, **What they see**, **Experiments**, **Outcomes** and **Activity**. Use its setup actions to create related items already pointed at this campaign.

## Add a tracked link

On a campaign with no links, choose **\+ New link for this campaign** in its **Links** section. Once links exist, the action reads **\+ New link**. The form opens with that campaign already chosen. You can also open **Optimization**, then **Links**, and choose **\+ New link**.

1.  Enter the **Destination URL**.
    
2.  Choose the registered **Campaign**.
    
3.  Choose a **Channel**.
    
4.  Add **Source (optional)** if you need it.
    
    [![New tracked link targets the demo page, with Docs Walk Campaign, Referral, source docs-walk-test and the consent notice.](https://docs.amadalis.ai/images/steps/S033-campaigns-new-link-fields.png)](https://docs.amadalis.ai/images/steps/S033-campaigns-new-link-fields.png "Open full-size image")
    
    A link carries its campaign, channel and source.
    
5.  Choose **Save link**.
    
6.  Read the card.
    
7.  Choose **Approve & apply** to publish the link, or **Cancel**.
    
    [![Approval required: publishes a new public link, its public address, where it redirects, campaign, channel, source, who can use it, and Undo removes it, with Cancel and Approve & apply.](https://docs.amadalis.ai/images/steps/S033-campaigns-link-approval-card.png)](https://docs.amadalis.ai/images/steps/S033-campaigns-link-approval-card.png "Open full-size image")
    
    The link is public, so it asks first.
    
8.  Copy the resulting public link into the email, post or message you are sending.
    
    [![Receipt Tracked link created, Campaign Docs Walk Campaign is now live, with Undo; the link page shows the public address, its destination, and redirects and landed visitors at 0.](https://docs.amadalis.ai/images/steps/S033-campaigns-generated-link-receipt.png)](https://docs.amadalis.ai/images/steps/S033-campaigns-generated-link-receipt.png "Open full-size image")
    
    The generated address to copy unchanged.
    

Praxis creates the link on your site’s own domain and adds the campaign and channel tags to its destination. For an email link, the result also provides an open pixel, a small tracking image placed in the email.

A destination on another site is allowed, and the card says **Sends people to another site**. Your site cannot measure a landing on another site, so that link’s **Landed visitors** count does not grow.

Share the generated address as shown. After a link has redirected, its channel cannot be changed. Edit other supported details through the link’s page and review the change before saving.

## Read the counts

| Count | What it means |
| --- | --- |
| **Redirects** | Requests that reached the tracked link and were redirected. These can include automated requests. |
| **Landed visitors** | Distinct visitors who landed after the click and allowed the relevant measurement. |
| **Opens** | Requests for an email link’s open pixel. Mail software can fetch images automatically. |
| **Opened, then landed** | Distinct consenting visitors whose landing was connected to an open of the email. This works only when your sending tool adds the same recipient reference, an identifier for that recipient, to both the pixel and the link. |

These are different counts. An open does not establish that a person read the email. A redirect does not establish that a consenting visitor landed.

[![Demo campaign Overview with Tagged arrivals selected, empty reporting cards, tracked links and its audience panel.](https://docs.amadalis.ai/images/owners/platform-campaigns-show-campaign-page.png)](https://docs.amadalis.ai/images/owners/platform-campaigns-show-campaign-page.png)

A demo campaign with Tagged arrivals selected. This capture has no visits in the chosen reporting window. [Open full size](https://docs.amadalis.ai/images/owners/platform-campaigns-show-campaign-page.png).

## Read campaign outcomes

1.  In the **Overview** panel’s header, check the date window.
2.  Check **Who is counted**. It starts on **Tagged arrivals**, and **Everyone in it** is the other choice.

The Overview appears once someone arrives through the campaign. **Everyone in it** includes people who entered through another configured way in, such as a campaign page or audience rule.

[![Campaign Links card: /l/docs-walk-campaign, 3 clicks, landed 2, opens Not for these channels; Audience card: tagged arrival 2 people, its pages 2 people, Came from Docs Walk Campaign 2 people.](https://docs.amadalis.ai/images/steps/S034-campaigns-link-clicks-landings-and-audience.png)](https://docs.amadalis.ai/images/steps/S034-campaigns-link-clicks-landings-and-audience.png "Open full-size image")

The campaign records three clicks and two landed visitors in this test.

The link records three redirects and two arrivals recorded with consent, which measure different events.

**Outcomes** groups recorded conversions by goal. Campaign, experiment and personalization credits are independent. Do not add their totals together as if they were separate conversions.

**Ad spend** is not collected from your ad tools. The campaign page does not calculate return on spend from missing spend data.

## End a campaign

Archiving a campaign also archives its live links. Those addresses keep redirecting with the campaign tags, so tagged arrivals still count toward the campaign, but the links’ own redirect and open counts stop. An archived campaign cannot take new links.

1.  Choose **Archive**.
2.  Choose **Really archive?** while it is offered.
3.  Read the card.
4.  Choose **Approve & apply** if it matches your intent.
5.  Read the receipt. Its **Undo** restores the campaign and the links it archived.

[![Approval required: archives this campaign, 1 link is archived with it and keeps redirecting, Undo restores the campaign and these links to live, with Cancel and Approve & apply.](https://docs.amadalis.ai/images/steps/S035-campaigns-archive-approval-card.png)](https://docs.amadalis.ai/images/steps/S035-campaigns-archive-approval-card.png "Open full-size image")

Archiving keeps already-sent links working.

[![Links list: Docs Walk Campaign /l/docs-walk-campaign Archived with its campaign, Referral, 3 redirects, 2 landed, beside the store's two demo links.](https://docs.amadalis.ai/images/steps/S035-campaigns-archived-link-still-listed.png)](https://docs.amadalis.ai/images/steps/S035-campaigns-archived-link-still-listed.png "Open full-size image")

The archived link remains listed with its recorded counts.

Read each receipt for the available **Undo**. Use [Audiences and targeted content](https://docs.amadalis.ai/optimization/audiences-and-targeted-content/) when you want the campaign’s people to see a different section.