Source: https://docs.amadalis.ai/optimization/content-catalog/

# The content catalog

Checked against the product’s code on 7 November 2026.

Open **Optimization** > **Catalog**. The **[Content catalog](https://docs.amadalis.ai/reference/glossary/#content-catalog)** is a saved version of content and its tags. It is different from **Site** > **Catalogs**, which holds page recipes, sections and themes.

## Build or rebuild

Prepare your published content and its [categories and tags](https://docs.amadalis.ai/content/pages-posts-and-media/#group-content-with-categories-and-tags) before building the catalog.

Approving a build makes the new version active and tries to refresh the audiences generated from its [tags](https://docs.amadalis.ai/reference/glossary/#tag). Read any audience warning in the result. When there is a previous version, Undo on the receipt can restore it.

1.  Choose **Build the catalog** when there is no catalog, or **Rebuild the catalog** for an existing one.
2.  Review the source rules, included content and proposed change.
3.  Confirm **Build the catalog**, or **Rebuild and publish the catalog** for an existing one.
4.  Read the active version’s item count and build information.

The active version’s details show its item count and build information. A saved version is not proof that every part of affinity delivery is configured. Review [the affinity setup](https://docs.amadalis.ai/optimization/affinity-engine/#setup-comes-first) separately.

## Review its contents

| Tab | What it answers |
| --- | --- |
| **Items** | Which content and tags are in the saved version? |
| **Values** | Which tag values have enough content, and which are held back? |
| **Audiences** | Which catalog audiences are available? |
| **Suggested tags** | Which proposed tags still need a person’s decision? |

A tag value earns its own [audience](https://docs.amadalis.ai/reference/glossary/#audience) once at least two items carry it. You can lower that minimum, down to one, when you rebuild audiences from the tags. A held back value is not a lost tag. Add appropriate content or change the approved configuration before rebuilding audiences from the tags.

## Approve tags deliberately

Tags can be suggested by an AI model or by a word match; each row says which. Approving adds the tag to your content’s tag categories, which can generate an audience and change which visitors see the item. A suggestion changes nothing until you approve it, and the tag reaches the catalog at the next rebuild.

1.  Open **Suggested tags**.
2.  Choose **Propose tags**.
3.  Read the approval.
4.  Confirm **Propose tags** if you want suggestions prepared.
5.  Review a suggestion’s content and proposed value.
6.  Choose **Approve** or **Decline** on the suggestion’s row.
7.  Read the prepared change.
8.  Confirm **Approve the tag** or **Decline the tag**, or choose **Leave it proposed**.
9.  Rebuild the catalog when an approved tag should enter its next saved version.

Use [Taxonomies](https://docs.amadalis.ai/site/taxonomies/) for the groupings themselves and [Recommendations](https://docs.amadalis.ai/optimization/recommendations/) to place ranked content on a page.