Source: https://docs.amadalis.ai/reference/sections/conversion/

# Conversion reference

Open a page in **Composer** in the site admin and select the section you are inspecting. Use **Settings** and **Appearance** alongside the fields below. Read the [shared field guide](https://docs.amadalis.ai/reference/sections/common-fields/) for the meaning of the table columns.

Checked against the product’s code on 7 November 2026.

This reference lists the catalog fields and their basic starter configuration. Read [Shared section fields](https://docs.amadalis.ai/reference/sections/common-fields/) for the default rules and the shared groups of fields added to these sections. A chosen preset can start with different values.

CTA means call to action, such as a button or form inviting the reader to act.

## Call to action

A call to action with words, buttons and optional media.

Also carries: Advanced fields, Appearance fields. See [shared fields](https://docs.amadalis.ai/reference/sections/common-fields/).

| Field | Input | Required | Choices | Field default | Starter value |
| --- | --- | --- | --- | --- | --- |
| Section number  
`pxLabelNumber` | Formatted text | No | No fixed list | Not declared | Not set |
| Section label  
`pxLabel` | Formatted text | No | No fixed list | Not declared | Not set |
| Open full size on click  
`lightbox` | Yes or no | No | No fixed list | Yes | Not set |
| Headline  
`headline` | Formatted text | Yes | No fixed list | Not declared | Starter text |
| Subheadline  
`subheadline` | Formatted text | No | No fixed list | Not declared | Not set |
| Button label  
`buttonLabel` | Formatted text | No | No fixed list | Not declared | Starter text |
| Button URL  
`buttonUrl` | Link | No | No fixed list | Not declared | Empty |
| Secondary button label  
`secondaryCtaLabel` | Formatted text | No | No fixed list | Not declared | Not set |
| Secondary button URL  
`secondaryCtaUrl` | Link | No | No fixed list | Not declared | Not set |
| Style  
`style` | Choice | No | Banner (`banner`); Boxed (`boxed`); Split (`split`); Inline (minimal divider) (`inline`) | Not declared | Banner |
| Band tone  
`tone` | Choice | No | Style default (`default`); Primary band (`primary`); Accent band (`accent`); Subtle surface (`surface`); Stage (near black, with glow) (`stage`) | Not declared | Not set |
| Reassurance bullets  
`bullets` | List of entries | No | No fixed list | Not declared | Not set |
| Text  
`bullets[].text` | Formatted text | Yes | No fixed list | Not declared | Not set |
| Supporting image  
`imageUrl` | Picture | No | No fixed list | Not declared | Not set |
| Supporting image alt text  
`imageAlt` | Text | No | No fixed list | Not declared | Not set |
| Picture fit  
`imageFit` | Choice | No | Show the whole picture (`whole`); Fill the frame (`fill`) | Show the whole picture | Not set |
| App-store badges  
`badges` | List of entries | No | No fixed list | Not declared | Not set |
| Badge image  
`badges[].imageUrl` | Picture | Yes | No fixed list | Not declared | Not set |
| Badge alt text (e.g. “Download on the App Store”)  
`badges[].alt` | Text | No | No fixed list | Not declared | Not set |
| Badge link URL  
`badges[].url` | Link | No | No fixed list | Not declared | Not set |

## Live offer

An offer shown through the live personalization flow. The section alone does not activate delivery.

Also carries: Advanced fields, Appearance fields. See [shared fields](https://docs.amadalis.ai/reference/sections/common-fields/).

| Field | Input | Required | Choices | Field default | Starter value |
| --- | --- | --- | --- | --- | --- |
| Headline  
`headline` | Formatted text | Yes | No fixed list | Not declared | Starter text |
| Body  
`body` | Formatted text | No | No fixed list | Not declared | Starter text |
| Button label  
`ctaLabel` | Formatted text | No | No fixed list | Not declared | Starter text |
| Button URL  
`ctaUrl` | Link | No | No fixed list | Not declared | Empty |
| Position  
`position` | Choice | No | Bottom right (`bottom-right`); Bottom left (`bottom-left`) | Not declared | Bottom right |

## Form

A native form placement with surrounding text and presentation settings.

Also carries: Advanced fields, Appearance fields. See [shared fields](https://docs.amadalis.ai/reference/sections/common-fields/).

| Field | Input | Required | Choices | Field default | Starter value |
| --- | --- | --- | --- | --- | --- |
| Section number  
`pxLabelNumber` | Formatted text | No | No fixed list | Not declared | Not set |
| Section label  
`pxLabel` | Formatted text | No | No fixed list | Not declared | Not set |
| Form  
`formId` | Text | Yes | Chosen from the site’s forms | Not declared | `contact` |
| Title  
`title` | Formatted text | No | No fixed list | Not declared | Starter text |
| Show the title above the form  
`showTitle` | Yes or no | No | No fixed list | Not declared | Yes |
| Submit label  
`submitLabel` | Formatted text | No | No fixed list | Not declared | Starter text |
| Layout  
`layout` | Choice | No | Centered (default) (`centered`); Details sidebar beside the form (`sidebar`) | Not declared | Not set |
| Sidebar title  
`sidebarTitle` | Formatted text | No | No fixed list | Not declared | Not set |
| Sidebar text  
`sidebarBody` | Formatted text | No | No fixed list | Not declared | Not set |
| Contact details (sidebar)  
`details` | List of entries | No | No fixed list | Not declared | Not set |
| Label  
`details[].label` | Formatted text | Yes | No fixed list | Not declared | Not set |
| Value  
`details[].value` | Formatted text | Yes | No fixed list | Not declared | Not set |
| Fields  
`fields` | List of entries | No | No fixed list | Not declared | 3 starter entries |
| Name  
`fields[].name` | Text | Yes | No fixed list | Not declared | `name`; `email`; `message` |
| Label  
`fields[].label` | Text | Yes | No fixed list | Not declared | Starter text |
| Type  
`fields[].type` | Choice | Yes | Text (`text`); Email (`email`); Telephone (`tel`); URL (`url`); Number (`number`); Date (`date`); Textarea (`textarea`); Select (`select`); Radio (`radio`); Checkbox (`checkbox`); Acceptance (`acceptance`) | Not declared | Text; Email; Textarea |
| Required  
`fields[].required` | Yes or no | No | No fixed list | Not declared | Yes; No |
| Options  
`fields[].options` | Long text | No | No fixed list | Not declared | Not set |
| Number kind (number fields)  
`fields[].numberKind` | Choice | No | Any number (empty value); Whole numbers (integer) (`integer`); Decimals allowed (`decimal`) | Not declared | Not set |
| Minimum (number fields)  
`fields[].min` | Number | No | No fixed list | Not declared | Not set |
| Maximum (number fields)  
`fields[].max` | Number | No | No fixed list | Not declared | Not set |
| Step (number fields)  
`fields[].step` | Number | No | No fixed list | Not declared | Not set |
| Earliest date (date fields, YYYY-MM-DD)  
`fields[].minDate` | Text | No | No fixed list | Not declared | Not set |
| Latest date (date fields, YYYY-MM-DD)  
`fields[].maxDate` | Text | No | No fixed list | Not declared | Not set |
| Min length (text fields)  
`fields[].minLength` | Number | No | No fixed list | Not declared | Not set |
| Max length (text fields)  
`fields[].maxLength` | Number | No | No fixed list | Not declared | Not set |
| Source plugin  
`sourcePlugin` | Text | No | No fixed list | Not declared | Not set |
| Source ID  
`sourceId` | Text | No | No fixed list | Not declared | Not set |
| Source form id (declared by the source’s form shortcode)  
`sourceFormId` | Text | No | No fixed list | Not declared | Not set |
| Source form plugin (declared by the shortcode head)  
`formPlugin` | Text | No | No fixed list | Not declared | Not set |
| Source form shortcode (verbatim)  
`sourceShortcode` | Text | No | No fixed list | Not declared | Not set |
| Source wrapper element (div = no landmark of its own)  
`sourceTagName` | Text | No | No fixed list | Not declared | Not set |

## Footer CTA

A closing call to action with an optional button.

Also carries: Advanced fields, Appearance fields. See [shared fields](https://docs.amadalis.ai/reference/sections/common-fields/).

| Field | Input | Required | Choices | Field default | Starter value |
| --- | --- | --- | --- | --- | --- |
| Section number  
`pxLabelNumber` | Formatted text | No | No fixed list | Not declared | Not set |
| Section label  
`pxLabel` | Formatted text | No | No fixed list | Not declared | Not set |
| Headline  
`headline` | Formatted text | Yes | No fixed list | Not declared | Starter text |
| Subheadline  
`subheadline` | Formatted text | No | No fixed list | Not declared | Starter text |
| Primary CTA label  
`primaryCtaLabel` | Formatted text | No | No fixed list | Not declared | Starter text |
| Primary CTA URL  
`primaryCtaUrl` | Link | No | No fixed list | Not declared | Empty |
| Secondary CTA label  
`secondaryCtaLabel` | Formatted text | No | No fixed list | Not declared | Not set |
| Secondary CTA URL  
`secondaryCtaUrl` | Link | No | No fixed list | Not declared | Not set |
| Reassurance line  
`reassurance` | Formatted text | No | No fixed list | Not declared | Starter text |
| Tone  
`tone` | Choice | No | Primary band (`primary`); Accent band (`accent`); Subtle surface (`surface`); Stage (near black, with glow) (`stage`) | Not declared | Primary band |
| Picture beside the words  
`pxAsideImage` | Picture | No | No fixed list | Not declared | Not set |
| Picture description (alt text)  
`pxAsideAlt` | Text | No | No fixed list | Not declared | Not set |
| Picture caption  
`pxAsideCaption` | Formatted text | No | No fixed list | Not declared | Not set |
| Picture side  
`pxAsidePosition` | Choice | No | Right (`right`); Left (`left`) | Right | Not set |
| Picture frame  
`pxAsideFrame` | Choice | No | None (`none`); Screen (`screen`); Dark stage (`stage`); Light (`light`) | None | Not set |
| Picture width  
`pxAsideWidth` | Choice | No | Even (`even`); Wide (`wide`); Narrow (`narrow`) | Even | Not set |
| Heading place  
`pxAsideHead` | Choice | No | Above both columns (`above`); Beside the picture, over the words (`beside`) | Above both columns | Not set |

## Newsletter signup

A native form placement for a newsletter signup, with surrounding words.

Also carries: Advanced fields, Appearance fields. See [shared fields](https://docs.amadalis.ai/reference/sections/common-fields/).

| Field | Input | Required | Choices | Field default | Starter value |
| --- | --- | --- | --- | --- | --- |
| Section number  
`pxLabelNumber` | Formatted text | No | No fixed list | Not declared | Not set |
| Section label  
`pxLabel` | Formatted text | No | No fixed list | Not declared | Not set |
| Headline  
`headline` | Formatted text | Yes | No fixed list | Not declared | Starter text |
| Body  
`body` | Formatted text | No | No fixed list | Not declared | Not set |
| Form ID (copy it from the Forms admin page; the form needs an email field named “email”)  
`formId` | Text | Yes | No fixed list | Not declared | `newsletter` |
| Email placeholder  
`emailPlaceholder` | Text | No | No fixed list | Not declared | Starter text |
| Submit label  
`submitLabel` | Formatted text | No | No fixed list | Not declared | Starter text |
| Privacy note  
`privacyNote` | Formatted text | No | No fixed list | Not declared | Not set |
| Value bullets  
`bullets` | List of entries | No | No fixed list | Not declared | Not set |
| Text  
`bullets[].text` | Formatted text | Yes | No fixed list | Not declared | Not set |
| Layout  
`layout` | Choice | No | Band (`band`); Boxed card (`boxed`) | Not declared | Band |
| Picture beside the words  
`pxAsideImage` | Picture | No | No fixed list | Not declared | Not set |
| Picture description (alt text)  
`pxAsideAlt` | Text | No | No fixed list | Not declared | Not set |
| Picture caption  
`pxAsideCaption` | Formatted text | No | No fixed list | Not declared | Not set |
| Picture side  
`pxAsidePosition` | Choice | No | Right (`right`); Left (`left`) | Right | Not set |
| Picture frame  
`pxAsideFrame` | Choice | No | None (`none`); Screen (`screen`); Dark stage (`stage`); Light (`light`) | None | Not set |
| Picture width  
`pxAsideWidth` | Choice | No | Even (`even`); Wide (`wide`); Narrow (`narrow`) | Even | Not set |
| Heading place  
`pxAsideHead` | Choice | No | Above both columns (`above`); Beside the picture, over the words (`beside`) | Above both columns | Not set |

## Banner

A band of text with an optional call to action.

Also carries: Advanced fields, Appearance fields. See [shared fields](https://docs.amadalis.ai/reference/sections/common-fields/).

| Field | Input | Required | Choices | Field default | Starter value |
| --- | --- | --- | --- | --- | --- |
| Message  
`message` | Formatted text | Yes | No fixed list | Not declared | Starter text |
| Link label  
`linkLabel` | Formatted text | No | No fixed list | Not declared | Starter text |
| Link URL  
`linkUrl` | Link | No | No fixed list | Not declared | Empty |
| Tone  
`tone` | Choice | No | Accent (`accent`); Primary (`primary`); Subtle surface (`surface`); Stage (near black, with glow) (`stage`) | Not declared | Accent |
| Action style  
`actionStyle` | Choice | No | Emphasized link (default) (`link`); Button (`button`) | Not declared | Not set |

[Browse section families](https://docs.amadalis.ai/reference/sections/)

## Your next step

Return to [the Composer](https://docs.amadalis.ai/composer/composer/#select-and-edit-a-section), select the section and review its editable fields. Apply your draft change and inspect the page preview before publishing.