Set and inspect an analytics alert

In the site admin, open Insights > Analytics to work with analytics alerts. Use this guide to choose a condition and inspect whether its notification was sent.

Checked against the product’s code on 7 November 2026.

An alert evaluates recorded analytics; it cannot detect an event the site never collected.

1. Open Insights.
2. Open Analytics.
3. Open Reports.
4. Open a question with a supported measure.
5. Choose Set an alert beside the question heading. Its measure is already selected.

Choose the condition

Threshold is the limit you choose for a fixed comparison. The baseline compares with usual variation. A baseline compares with the previous six windows of the same length and only acts once at least three of them have data.

1. Choose A threshold or The baseline.
2. Choose Above or Below.
3. Set Threshold, or Times the usual swing for a baseline comparison.
4. Set Window in days.
5. Review the selected measure and condition.

If the site has no email connection, an email alert shows Channel silent and sends nothing until one is connected.

1. Choose By email or On this screen.
2. For email, enter Email address. This is the address the alert will use.
3. Choose Create this alert.
4. Read its card, including the destination.
5. Approve the intended alert. Nothing is watched until you approve.

Read an evaluation

The alert list shows its recent evaluation and firings. Evaluate now uses the same evaluation path as the scheduled check. Read the evaluated window, observed value and condition together.

A firing is a recorded condition match. Its notification state reports the sending attempt; it does not prove that a message reached a mailbox. A saved alert also does not establish that every scheduled run has succeeded.

To stop an alert:

1. Choose Stop this alert.
2. Read its card.
3. Choose Approve & stop watching.
4. Read the receipt and its Undo.

The alert is removed; the record of times it already fired is kept, and Undo on the receipt puts the alert back exactly as it was. To change an alert, stop it and create a new one. Keep the intended window and delivery state with any exported or shared result.

Your next step

Use Analytics reports and sources to inspect the activity behind the measure you chose for the alert.