Skip to content

Reference

Choose a starter site

Download Markdown

Checked against the product’s code on 7 November 2026.

Use this starter site catalogue to compare the available starter sites by industry, pages and paired theme. Choose a page set for a new site or additions to an existing one, then review what Site > Site setup offers on your site.

SaaS means software as a service. HVAC means heating, ventilation and air conditioning. These names identify the catalogue’s buyer families and starter sites.

Compare 29 starter sites, including Blank. Each entry lists its default pages and paired theme. Use Site > Site setup to review the options on your site. Editors and Admins can approve a setup.

A first setup creates draft pages and can also change your live navigation, public site name, header button and theme. Review the approval card, then check and publish each page separately. A header button aimed at a new page appears once that page is published. When you add a starter’s pages to an existing site, its navigation, name, header button and theme stay as they are.

With AI writing off, the built-in starters leave a note where a section needs your facts. A page with one of these notes cannot be published until you fill it or remove that section. Other sample words remain advisory. Pages already created from a starter are not rewritten by a catalogue update.

Page addresses below are starter defaults. Adding pages to an existing site can give them different addresses to avoid conflicts. The setup review names what will be created. Page names such as Booking, Donate or Tickets describe the pages, not a connected booking or payment service; finish their setup before using them.

See Set up a site from a template for the steps, or compare all themes.

Industry Starter sites
Local service Local service business, Cleaning services, Construction / contractor, HVAC / plumbing / electrical, Landscaping
Professional services Professional services firm, Accounting firm, Coaching / consulting, Law firm
Portfolio Portfolio / creator, Personal / résumé, Photography studio
Blog & magazine Blog / editorial
SaaS & software SaaS / product, Startup one-pager
Agency & studio Creative agency, Marketing / SEO agency, Software development agency
Nonprofit & charity Nonprofit / charity
Event & conference Event / conference, Wedding
Fitness & gym Gym / fitness studio
Health & medical Clinic / medical practice, Dental practice, Veterinary practice
Restaurant & cafe Restaurant / cafe
Shop Small shop
Any industry Blank
Faith & community Church / faith community

Local service business

Industry: Local service.

Paired theme: Hearth. Alternatives: Kiln, Slab, Clean.

What it sets up: 4 draft pages. Primary menu: Home, Services, About, Get a Quote. Header button: Get a quote, opening Request a Quote.

Page Starter address
Home /home
Our Services /services
Our Story /about
Request a Quote /request-a-quote

Cleaning services

Industry: Local service.

Paired theme: Air. Alternatives: Mist, Pulse, Clean.

What it sets up: 5 draft pages. Primary menu: Home, What We Clean, Estimate, Reviews, Contact. Header button: Get an estimate, opening Get an Estimate.

Page Starter address
Home /home
What We Clean /services
Get an Estimate /get-an-estimate
Reviews /reviews
Contact /contact

Construction / contractor

Industry: Local service.

Paired theme: Industrial. Alternatives: Concrete, Hearth, Slab.

What it sets up: 5 draft pages. Primary menu: Home, What We Build, Projects, Get a Quote, About. Header button: Get a quote, opening Request a Quote.

Page Starter address
Home /home
What We Build /services
Projects /projects
Request a Quote /request-a-quote
About Us /about

HVAC / plumbing / electrical

Industry: Local service.

Paired theme: Stencil. Alternatives: Hearth, Slab, Industrial.

What it sets up: 5 draft pages. Primary menu: Home, Services, Recent Work, Service Area, Contact. Header button: Book an engineer, opening Contact.

Page Starter address
Home /home
Services /services
Recent Work /recent-work
Service Area /service-area
Contact /contact

Landscaping

Industry: Local service.

Paired theme: Sage. Alternatives: Meadow, Verdant, Kiln.

What it sets up: 5 draft pages. Primary menu: Home, Services, Projects, Get a Quote, Contact. Header button: Get a quote, opening Request a Quote.

Page Starter address
Home /home
Services /services
Projects /projects
Request a Quote /request-a-quote
Contact /contact

Professional services firm

Industry: Professional services.

Paired theme: Counsel. Alternatives: Harbor, Beacon, Atelier.

What it sets up: 5 draft pages. Primary menu: Home, Practice Areas, Our Team, Insights, Book a Consultation. Header button: Book a consultation, opening Book a Consultation.

Page Starter address
Home /home
Practice Areas /practice-areas
Our Team /our-team
Insights /insights
Book a Consultation /book-a-consultation

Accounting firm

Industry: Professional services.

Paired theme: Harbor. Alternatives: Counsel, Beacon, Clean.

What it sets up: 6 draft pages. Primary menu: Home, Services, Team, Resources, Compliance, Contact. Header button: Contact us, opening Contact.

Page Starter address
Home /home
Services /services
Our Team /our-team
Resources /resources
Compliance /compliance
Contact /contact

Coaching / consulting

Industry: Professional services.

Paired theme: Pinwheel. Alternatives: Harbor, Sage, Clean.

What it sets up: 6 draft pages. Primary menu: Home, Programs, About, Testimonials, Booking, Contact. Header button: Book a chemistry call, opening Booking.

Page Starter address
Home /home
Programs /programs
About /about
Testimonials /testimonials
Booking /booking
Contact /contact

Law firm

Industry: Professional services.

Paired theme: Sovereign. Alternatives: Counsel, Beacon, Atrium.

What it sets up: 6 draft pages. Primary menu: Home, Practice Areas, Attorneys, Results, Insights, Contact. Header button: Contact us, opening Contact.

Page Starter address
Home /home
Practice Areas /practice-areas
Attorneys /attorneys
Results /results
Insights /insights
Contact /contact

Portfolio / creator

Industry: Portfolio.

Paired theme: Atelier. Alternatives: Monograph, Gallery, Folio.

What it sets up: 4 draft pages. Primary menu: Home, Work, How I Work, About. No header button is specified by this starter.

Page Starter address
Home /home
Selected Project /selected-project
How I Work /how-i-work
About /about

Personal / résumé

Industry: Portfolio.

Paired theme: Dossier. Alternatives: Monograph, Grid, Clean.

What it sets up: 4 draft pages. Primary menu: Home, Experience, Work, Contact. Header button: Get in touch, opening Contact.

Page Starter address
Home /home
Experience /experience
Work /work
Contact /contact

Photography studio

Industry: Portfolio.

Paired theme: Gallery. Alternatives: Noir, Monograph, Atelier.

What it sets up: 5 draft pages. Primary menu: Home, Galleries, About, Pricing, Booking. Header button: Check your date, opening Booking.

Page Starter address
Home /home
Galleries /galleries
About /about
Pricing /pricing
Booking /booking

Blog / editorial

Industry: Blog & magazine.

Paired theme: Folio. Alternatives: Almanac, Broadsheet, Gazette.

What it sets up: 4 draft pages. Primary menu: Home, About, Subscribe. Header button: Subscribe, opening Subscribe.

Page Starter address
Home /home
Featured Article /featured-article
About /about
Subscribe /subscribe

SaaS / product

Industry: SaaS & software.

Paired theme: Azure. Alternatives: Carbon, Pinwheel, Clean.

What it sets up: 8 draft pages. Primary menu: Home, Product, Pricing, Integrations, Customers, Docs, Changelog. Footer menu: Terms and Privacy. Header button: See pricing, opening Pricing.

Page Starter address
Home /home
Product /product
Pricing /pricing
Integrations /integrations
Customers /customers
Getting Started /getting-started
Changelog /changelog
Terms and Privacy /terms-and-privacy

Startup one-pager

Industry: SaaS & software.

Paired theme: Foxglove. Alternatives: Pinwheel, Azure, Bold.

What it sets up: 1 draft page. Primary menu: Home. No header button is specified by this starter.

Page Starter address
Home /home

Creative agency

Industry: Agency & studio.

Paired theme: Bold. Alternatives: Atelier, Slab, Clean.

What it sets up: 5 draft pages. Primary menu: Home, Services, Work, Studio, Careers. No header button is specified by this starter.

Page Starter address
Home /home
What We Do /services
Selected Work /work
Studio /studio
Join the Studio /careers

Marketing / SEO agency

Industry: Agency & studio.

Paired theme: Citrus. Alternatives: Bold, Foxglove, Clean.

What it sets up: 5 draft pages. Primary menu: Home, Services, Results, Process, Team. No header button is specified by this starter.

Page Starter address
Home /home
Services /services
Results /results
Process /process
Team /team

Software development agency

Industry: Agency & studio.

Paired theme: Circuit. Alternatives: Carbon, Quantum, Mono.

What it sets up: 5 draft pages. Primary menu: Home, Services, Work, Process, Careers. No header button is specified by this starter.

Page Starter address
Home /home
Services /services
Work /work
Process /process
Careers /careers

Nonprofit / charity

Industry: Nonprofit & charity.

Paired theme: Commons. Alternatives: Meadow, Lumen, Clean.

What it sets up: 5 draft pages. Primary menu: Home, Programmes, Get Involved, Donate, Impact. Header button: Donate today, opening Donate.

Page Starter address
Home /home
Our Programmes /programmes
Get Involved /get-involved
Donate /donate
Impact Report /impact-report

Event / conference

Industry: Event & conference.

Paired theme: Carnival. Alternatives: Warehouse, Carbon, Clean.

What it sets up: 4 draft pages. Primary menu: Home, Agenda, Speakers, Tickets. Header button: Get a ticket, opening Tickets.

Page Starter address
Home /home
Agenda /agenda
Speakers /speakers
Tickets /tickets

Wedding

Industry: Event & conference.

Paired theme: Gilded. Alternatives: Couture, Velvet, Hospitality.

What it sets up: 5 draft pages. Primary menu: Home, Our Story, Details, RSVP, Photos. Header button: RSVP, opening RSVP.

Page Starter address
Home /home
Our Story /our-story
Details /details
RSVP /rsvp
Photos /photos

Gym / fitness studio

Industry: Fitness & gym.

Paired theme: Signal. Alternatives: Citrus, Industrial, Clean.

What it sets up: 4 draft pages. Primary menu: Home, Classes, Memberships, Programmes. Header button: Book a first session, opening Memberships.

Page Starter address
Home /home
Classes /classes
Memberships /memberships
Programme /programmes

Clinic / medical practice

Industry: Health & medical.

Paired theme: Clinic. Alternatives: Pulse, Lumen, Sage.

What it sets up: 4 draft pages. Primary menu: Home, Treatments, Patient Info, Conditions. No header button is specified by this starter.

Page Starter address
Home /home
Treatments /treatments
Patient Information /patient-information
Condition /conditions

Dental practice

Industry: Health & medical.

Paired theme: Pulse. Alternatives: Clinic, Lumen, Mist.

What it sets up: 5 draft pages. Primary menu: Home, Treatments, Patient Info, Team, Contact. Header button: Request an appointment, opening Contact.

Page Starter address
Home /home
Treatments /treatments
Patient Information /patient-information
Meet the Team /our-team
Contact /contact

Veterinary practice

Industry: Health & medical.

Paired theme: Meadow. Alternatives: Clinic, Sage, Lumen.

What it sets up: 5 draft pages. Primary menu: Home, Services, Team, Client Info, Contact. Header button: Book an appointment, opening Contact.

Page Starter address
Home /home
Services /services
Our Team /our-team
Client Information /client-information
Contact /contact

Restaurant / cafe

Industry: Restaurant & cafe.

Paired theme: Verdant. Alternatives: Terracotta, Hospitality, Kiln.

What it sets up: 4 draft pages. Primary menu: Home, Book a Table, About, Private Hire. Header button: Book a table, opening Reservations.

Page Starter address
Home /home
Reservations /reservations
Our Story /about
Private Hire /private-events

Small shop

Industry: Shop.

Paired theme: Emporium. Alternatives: Bazaar, Couture, Clean.

What it sets up: 4 draft pages. Primary menu: Home, Products, Care, Shipping. No header button is specified by this starter.

Page Starter address
Home /home
Product Story /products
Care Guide /care-guide
Shipping and Returns /shipping-and-returns

Blank

Industry: Any industry.

Paired theme: Clean.

What it sets up: Records your choice to start empty. It creates no pages and changes no theme. Clean is the catalogue pairing for this entry; choosing Blank does not activate it.

Pages: None.

Church / faith community

Industry: Faith & community.

Paired theme: Kiln. Alternatives: Meadow, Lumen, Commons.

What it sets up: 5 draft pages. Primary menu: Home, About, Ministries, Give, Connect. Header button: Give, opening Give.

Page Starter address
Home /home
About Us /about
Ministries /ministries
Give /give
Connect /connect

Choose a starter, then follow Site setup to review its proposed pages and live settings before approving it.