Explore visitors, content and events

Checked against the product’s code on 7 November 2026.

Open Insights > Explore to find recorded visitor activity on a page. Its Visitors, Content / Products, Audiences and Events views answer different questions from the site’s recorded data.

Find a group of visitors

1. Open Visitors.
2. Choose an offered question or build a query.
3. Combine conditions that must all match, alternatives where any can match and exclusions where none may match.

A sequence condition (did A, then B) asks who did one action and then another within a number of days you choose.

Only an Admin can see a visitor’s private details; an Editor sees the profile without them.

1. Read the query summary.
2. Read its count.
3. Inspect the returned rows for that query.
4. Open a visitor to read their profile.

A count of browser records is not automatically a count of identified people across every account site.

Save a fixed audience from a query

Use an Editor or Admin account with audience access. After checking a visitor query, you can ask the copilot to save its current matches as a fixed audience. This is a snapshot, not a rule that keeps finding new members. A newly saved list is a draft. Creating it does not publish a targeted section or send an offer. A saved list cannot yet target this site’s pages; use an audience based on a rule or an interest for targeting.

1. Read the query summary and count in Visitors. Check that its conditions describe the group you want.
2. Open Copilot.
3. Ask “Save the current Explore visitor query as a fixed audience called [name].” Include the conditions from its summary.
4. Choose Send. Read the saved audience’s name, member count and capture time in the result.
5. If the result says the list was capped, treat the count as the saved subset, not the whole matching population.

The copilot refuses a query that searches for one visitor or names one person, such as by a visitor id or an email address.

The snapshot stores visitor identifiers, not their private profile fields. Its membership does not refresh on its own. To replace this draft list, ask the copilot to refresh that same saved audience using its existing identifier and query. Read the new count and capture time. The receipt’s Undo restores the earlier snapshot. For a newly saved list, Undo removes it.

Saving a list does not approve a targeted section or send an offer. See Audience definitions and saved queries for the requests and Audiences and targeted content for the separate public change.

Inspect content or audiences

Content / Products compares recorded activity such as views, cart additions and conversions. Audiences opens the configured audience populations. Use the current filters and date scope when comparing the views.

Watch or query events

1. Open Events.
2. Choose Live for the recent event list, which refreshes periodically.
3. Pause the refresh when you want to read the rows; filters still work.

For an earlier range:

1. Choose History.
2. Select the date range.
3. Use its paging to inspect the rows.
4. Refresh explicitly when needed.

Open an event’s visitor profile or narrow the recent event list to that visitor using its offered actions. Details of what the visitor was shown and why exist only when the recorded event carries them. A recent event list has a size limit; it is not an export of all stored data.

For privacy export or erasure, use Visitor Data. For an aggregate question, start with Analytics.