Reference

Conversion reference

Open a page in Composer in the site admin and select the section you are inspecting. Use Settings and Appearance alongside the fields below. Read the shared field guide for the meaning of the table columns.

Checked against the product’s code on 7 November 2026.

This reference lists the catalog fields and their basic starter configuration. Read Shared section fields for the default rules and the shared groups of fields added to these sections. A chosen preset can start with different values.

CTA means call to action, such as a button or form inviting the reader to act.

Call to action

A call to action with words, buttons and optional media.

Also carries: Advanced fields, Appearance fields. See shared fields.

Field	Input	Required	Choices	Field default	Starter value
Section number `pxLabelNumber`	Formatted text	No	No fixed list	Not declared	Not set
Section label `pxLabel`	Formatted text	No	No fixed list	Not declared	Not set
Open full size on click `lightbox`	Yes or no	No	No fixed list	Yes	Not set
Headline `headline`	Formatted text	Yes	No fixed list	Not declared	Starter text
Subheadline `subheadline`	Formatted text	No	No fixed list	Not declared	Not set
Button label `buttonLabel`	Formatted text	No	No fixed list	Not declared	Starter text
Button URL `buttonUrl`	Link	No	No fixed list	Not declared	Empty
Secondary button label `secondaryCtaLabel`	Formatted text	No	No fixed list	Not declared	Not set
Secondary button URL `secondaryCtaUrl`	Link	No	No fixed list	Not declared	Not set
Style `style`	Choice	No	Banner (`banner`); Boxed (`boxed`); Split (`split`); Inline (minimal divider) (`inline`)	Not declared	Banner
Band tone `tone`	Choice	No	Style default (`default`); Primary band (`primary`); Accent band (`accent`); Subtle surface (`surface`); Stage (near black, with glow) (`stage`)	Not declared	Not set
Reassurance bullets `bullets`	List of entries	No	No fixed list	Not declared	Not set
Text `bullets[].text`	Formatted text	Yes	No fixed list	Not declared	Not set
Supporting image `imageUrl`	Picture	No	No fixed list	Not declared	Not set
Supporting image alt text `imageAlt`	Text	No	No fixed list	Not declared	Not set
Picture fit `imageFit`	Choice	No	Show the whole picture (`whole`); Fill the frame (`fill`)	Show the whole picture	Not set
App-store badges `badges`	List of entries	No	No fixed list	Not declared	Not set
Badge image `badges[].imageUrl`	Picture	Yes	No fixed list	Not declared	Not set
Badge alt text (e.g. “Download on the App Store”) `badges[].alt`	Text	No	No fixed list	Not declared	Not set
Badge link URL `badges[].url`	Link	No	No fixed list	Not declared	Not set

Section number
`pxLabelNumber`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Section label
`pxLabel`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Open full size on click
`lightbox`

Input: Yes or no
Required: No
Choices: No fixed list
Field default: Yes
Starter value: Not set

Headline
`headline`

Input: Formatted text
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Subheadline
`subheadline`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Button label
`buttonLabel`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Button URL
`buttonUrl`

Input: Link
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Empty

Secondary button label
`secondaryCtaLabel`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Secondary button URL
`secondaryCtaUrl`

Input: Link
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Style
`style`

Input: Choice
Required: No
Choices: Banner (banner); Boxed (boxed); Split (split); Inline (minimal divider) (inline)
Field default: Not declared
Starter value: Banner

Band tone
`tone`

Input: Choice
Required: No
Choices: Style default (default); Primary band (primary); Accent band (accent); Subtle surface (surface); Stage (near black, with glow) (stage)
Field default: Not declared
Starter value: Not set

Reassurance bullets
`bullets`

Input: List of entries
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Text
`bullets[].text`

Input: Formatted text
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Supporting image
`imageUrl`

Input: Picture
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Supporting image alt text
`imageAlt`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Picture fit
`imageFit`

Input: Choice
Required: No
Choices: Show the whole picture (whole); Fill the frame (fill)
Field default: Show the whole picture
Starter value: Not set

App-store badges
`badges`

Input: List of entries
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Badge image
`badges[].imageUrl`

Input: Picture
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Badge alt text (e.g. “Download on the App Store”)
`badges[].alt`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Badge link URL
`badges[].url`

Input: Link
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Live offer

An offer shown through the live personalization flow. The section alone does not activate delivery.

Also carries: Advanced fields, Appearance fields. See shared fields.

Field	Input	Required	Choices	Field default	Starter value
Headline `headline`	Formatted text	Yes	No fixed list	Not declared	Starter text
Body `body`	Formatted text	No	No fixed list	Not declared	Starter text
Button label `ctaLabel`	Formatted text	No	No fixed list	Not declared	Starter text
Button URL `ctaUrl`	Link	No	No fixed list	Not declared	Empty
Position `position`	Choice	No	Bottom right (`bottom-right`); Bottom left (`bottom-left`)	Not declared	Bottom right

Headline
`headline`

Input: Formatted text
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Body
`body`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Button label
`ctaLabel`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Button URL
`ctaUrl`

Input: Link
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Empty

Position
`position`

Input: Choice
Required: No
Choices: Bottom right (bottom-right); Bottom left (bottom-left)
Field default: Not declared
Starter value: Bottom right

Form

A native form placement with surrounding text and presentation settings.

Also carries: Advanced fields, Appearance fields. See shared fields.

Field	Input	Required	Choices	Field default	Starter value
Section number `pxLabelNumber`	Formatted text	No	No fixed list	Not declared	Not set
Section label `pxLabel`	Formatted text	No	No fixed list	Not declared	Not set
Form `formId`	Text	Yes	Chosen from the site’s forms	Not declared	`contact`
Title `title`	Formatted text	No	No fixed list	Not declared	Starter text
Show the title above the form `showTitle`	Yes or no	No	No fixed list	Not declared	Yes
Submit label `submitLabel`	Formatted text	No	No fixed list	Not declared	Starter text
Layout `layout`	Choice	No	Centered (default) (`centered`); Details sidebar beside the form (`sidebar`)	Not declared	Not set
Sidebar title `sidebarTitle`	Formatted text	No	No fixed list	Not declared	Not set
Sidebar text `sidebarBody`	Formatted text	No	No fixed list	Not declared	Not set
Contact details (sidebar) `details`	List of entries	No	No fixed list	Not declared	Not set
Label `details[].label`	Formatted text	Yes	No fixed list	Not declared	Not set
Value `details[].value`	Formatted text	Yes	No fixed list	Not declared	Not set
Fields `fields`	List of entries	No	No fixed list	Not declared	3 starter entries
Name `fields[].name`	Text	Yes	No fixed list	Not declared	`name`; `email`; `message`
Label `fields[].label`	Text	Yes	No fixed list	Not declared	Starter text
Type `fields[].type`	Choice	Yes	Text (`text`); Email (`email`); Telephone (`tel`); URL (`url`); Number (`number`); Date (`date`); Textarea (`textarea`); Select (`select`); Radio (`radio`); Checkbox (`checkbox`); Acceptance (`acceptance`)	Not declared	Text; Email; Textarea
Required `fields[].required`	Yes or no	No	No fixed list	Not declared	Yes; No
Options `fields[].options`	Long text	No	No fixed list	Not declared	Not set
Number kind (number fields) `fields[].numberKind`	Choice	No	Any number (empty value); Whole numbers (integer) (`integer`); Decimals allowed (`decimal`)	Not declared	Not set
Minimum (number fields) `fields[].min`	Number	No	No fixed list	Not declared	Not set
Maximum (number fields) `fields[].max`	Number	No	No fixed list	Not declared	Not set
Step (number fields) `fields[].step`	Number	No	No fixed list	Not declared	Not set
Earliest date (date fields, YYYY-MM-DD) `fields[].minDate`	Text	No	No fixed list	Not declared	Not set
Latest date (date fields, YYYY-MM-DD) `fields[].maxDate`	Text	No	No fixed list	Not declared	Not set
Min length (text fields) `fields[].minLength`	Number	No	No fixed list	Not declared	Not set
Max length (text fields) `fields[].maxLength`	Number	No	No fixed list	Not declared	Not set
Source plugin `sourcePlugin`	Text	No	No fixed list	Not declared	Not set
Source ID `sourceId`	Text	No	No fixed list	Not declared	Not set
Source form id (declared by the source’s form shortcode) `sourceFormId`	Text	No	No fixed list	Not declared	Not set
Source form plugin (declared by the shortcode head) `formPlugin`	Text	No	No fixed list	Not declared	Not set
Source form shortcode (verbatim) `sourceShortcode`	Text	No	No fixed list	Not declared	Not set
Source wrapper element (div = no landmark of its own) `sourceTagName`	Text	No	No fixed list	Not declared	Not set

Section number
`pxLabelNumber`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Section label
`pxLabel`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Form
`formId`

Input: Text
Required: Yes
Choices: Chosen from the site’s forms
Field default: Not declared
Starter value: contact

Title
`title`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Show the title above the form
`showTitle`

Input: Yes or no
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Yes

Submit label
`submitLabel`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Layout
`layout`

Input: Choice
Required: No
Choices: Centered (default) (centered); Details sidebar beside the form (sidebar)
Field default: Not declared
Starter value: Not set

Sidebar title
`sidebarTitle`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Sidebar text
`sidebarBody`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Contact details (sidebar)
`details`

Input: List of entries
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Label
`details[].label`

Input: Formatted text
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Value
`details[].value`

Input: Formatted text
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Fields
`fields`

Input: List of entries
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: 3 starter entries

Name
`fields[].name`

Input: Text
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: name; email; message

Label
`fields[].label`

Input: Text
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Type
`fields[].type`

Input: Choice
Required: Yes
Choices: Text (text); Email (email); Telephone (tel); URL (url); Number (number); Date (date); Textarea (textarea); Select (select); Radio (radio); Checkbox (checkbox); Acceptance (acceptance)
Field default: Not declared
Starter value: Text; Email; Textarea

Required
`fields[].required`

Input: Yes or no
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Yes; No

Options
`fields[].options`

Input: Long text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Number kind (number fields)
`fields[].numberKind`

Input: Choice
Required: No
Choices: Any number (empty value); Whole numbers (integer) (integer); Decimals allowed (decimal)
Field default: Not declared
Starter value: Not set

Minimum (number fields)
`fields[].min`

Input: Number
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Maximum (number fields)
`fields[].max`

Input: Number
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Step (number fields)
`fields[].step`

Input: Number
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Earliest date (date fields, YYYY-MM-DD)
`fields[].minDate`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Latest date (date fields, YYYY-MM-DD)
`fields[].maxDate`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Min length (text fields)
`fields[].minLength`

Input: Number
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Max length (text fields)
`fields[].maxLength`

Input: Number
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Source plugin
`sourcePlugin`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Source ID
`sourceId`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Source form id (declared by the source’s form shortcode)
`sourceFormId`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Source form plugin (declared by the shortcode head)
`formPlugin`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Source form shortcode (verbatim)
`sourceShortcode`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Source wrapper element (div = no landmark of its own)
`sourceTagName`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

A closing call to action with an optional button.

Also carries: Advanced fields, Appearance fields. See shared fields.

Field	Input	Required	Choices	Field default	Starter value
Section number `pxLabelNumber`	Formatted text	No	No fixed list	Not declared	Not set
Section label `pxLabel`	Formatted text	No	No fixed list	Not declared	Not set
Headline `headline`	Formatted text	Yes	No fixed list	Not declared	Starter text
Subheadline `subheadline`	Formatted text	No	No fixed list	Not declared	Starter text
Primary CTA label `primaryCtaLabel`	Formatted text	No	No fixed list	Not declared	Starter text
Primary CTA URL `primaryCtaUrl`	Link	No	No fixed list	Not declared	Empty
Secondary CTA label `secondaryCtaLabel`	Formatted text	No	No fixed list	Not declared	Not set
Secondary CTA URL `secondaryCtaUrl`	Link	No	No fixed list	Not declared	Not set
Reassurance line `reassurance`	Formatted text	No	No fixed list	Not declared	Starter text
Tone `tone`	Choice	No	Primary band (`primary`); Accent band (`accent`); Subtle surface (`surface`); Stage (near black, with glow) (`stage`)	Not declared	Primary band
Picture beside the words `pxAsideImage`	Picture	No	No fixed list	Not declared	Not set
Picture description (alt text) `pxAsideAlt`	Text	No	No fixed list	Not declared	Not set
Picture caption `pxAsideCaption`	Formatted text	No	No fixed list	Not declared	Not set
Picture side `pxAsidePosition`	Choice	No	Right (`right`); Left (`left`)	Right	Not set
Picture frame `pxAsideFrame`	Choice	No	None (`none`); Screen (`screen`); Dark stage (`stage`); Light (`light`)	None	Not set
Picture width `pxAsideWidth`	Choice	No	Even (`even`); Wide (`wide`); Narrow (`narrow`)	Even	Not set
Heading place `pxAsideHead`	Choice	No	Above both columns (`above`); Beside the picture, over the words (`beside`)	Above both columns	Not set

Section number
`pxLabelNumber`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Section label
`pxLabel`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Headline
`headline`

Input: Formatted text
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Subheadline
`subheadline`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Primary CTA label
`primaryCtaLabel`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Primary CTA URL
`primaryCtaUrl`

Input: Link
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Empty

Secondary CTA label
`secondaryCtaLabel`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Secondary CTA URL
`secondaryCtaUrl`

Input: Link
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Reassurance line
`reassurance`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Tone
`tone`

Input: Choice
Required: No
Choices: Primary band (primary); Accent band (accent); Subtle surface (surface); Stage (near black, with glow) (stage)
Field default: Not declared
Starter value: Primary band

Picture beside the words
`pxAsideImage`

Input: Picture
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Picture description (alt text)
`pxAsideAlt`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Picture caption
`pxAsideCaption`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Picture side
`pxAsidePosition`

Input: Choice
Required: No
Choices: Right (right); Left (left)
Field default: Right
Starter value: Not set

Picture frame
`pxAsideFrame`

Input: Choice
Required: No
Choices: None (none); Screen (screen); Dark stage (stage); Light (light)
Field default: None
Starter value: Not set

Picture width
`pxAsideWidth`

Input: Choice
Required: No
Choices: Even (even); Wide (wide); Narrow (narrow)
Field default: Even
Starter value: Not set

Heading place
`pxAsideHead`

Input: Choice
Required: No
Choices: Above both columns (above); Beside the picture, over the words (beside)
Field default: Above both columns
Starter value: Not set

A native form placement for a newsletter signup, with surrounding words.

Also carries: Advanced fields, Appearance fields. See shared fields.

Field	Input	Required	Choices	Field default	Starter value
Section number `pxLabelNumber`	Formatted text	No	No fixed list	Not declared	Not set
Section label `pxLabel`	Formatted text	No	No fixed list	Not declared	Not set
Headline `headline`	Formatted text	Yes	No fixed list	Not declared	Starter text
Body `body`	Formatted text	No	No fixed list	Not declared	Not set
Form ID (copy it from the Forms admin page; the form needs an email field named “email”) `formId`	Text	Yes	No fixed list	Not declared	`newsletter`
Email placeholder `emailPlaceholder`	Text	No	No fixed list	Not declared	Starter text
Submit label `submitLabel`	Formatted text	No	No fixed list	Not declared	Starter text
Privacy note `privacyNote`	Formatted text	No	No fixed list	Not declared	Not set
Value bullets `bullets`	List of entries	No	No fixed list	Not declared	Not set
Text `bullets[].text`	Formatted text	Yes	No fixed list	Not declared	Not set
Layout `layout`	Choice	No	Band (`band`); Boxed card (`boxed`)	Not declared	Band
Picture beside the words `pxAsideImage`	Picture	No	No fixed list	Not declared	Not set
Picture description (alt text) `pxAsideAlt`	Text	No	No fixed list	Not declared	Not set
Picture caption `pxAsideCaption`	Formatted text	No	No fixed list	Not declared	Not set
Picture side `pxAsidePosition`	Choice	No	Right (`right`); Left (`left`)	Right	Not set
Picture frame `pxAsideFrame`	Choice	No	None (`none`); Screen (`screen`); Dark stage (`stage`); Light (`light`)	None	Not set
Picture width `pxAsideWidth`	Choice	No	Even (`even`); Wide (`wide`); Narrow (`narrow`)	Even	Not set
Heading place `pxAsideHead`	Choice	No	Above both columns (`above`); Beside the picture, over the words (`beside`)	Above both columns	Not set

Section number
`pxLabelNumber`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Section label
`pxLabel`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Headline
`headline`

Input: Formatted text
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Body
`body`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Form ID (copy it from the Forms admin page; the form needs an email field named “email”)
`formId`

Input: Text
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: newsletter

Email placeholder
`emailPlaceholder`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Submit label
`submitLabel`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Privacy note
`privacyNote`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Value bullets
`bullets`

Input: List of entries
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Text
`bullets[].text`

Input: Formatted text
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Layout
`layout`

Input: Choice
Required: No
Choices: Band (band); Boxed card (boxed)
Field default: Not declared
Starter value: Band

Picture beside the words
`pxAsideImage`

Input: Picture
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Picture description (alt text)
`pxAsideAlt`

Input: Text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Picture caption
`pxAsideCaption`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Not set

Picture side
`pxAsidePosition`

Input: Choice
Required: No
Choices: Right (right); Left (left)
Field default: Right
Starter value: Not set

Picture frame
`pxAsideFrame`

Input: Choice
Required: No
Choices: None (none); Screen (screen); Dark stage (stage); Light (light)
Field default: None
Starter value: Not set

Picture width
`pxAsideWidth`

Input: Choice
Required: No
Choices: Even (even); Wide (wide); Narrow (narrow)
Field default: Even
Starter value: Not set

Heading place
`pxAsideHead`

Input: Choice
Required: No
Choices: Above both columns (above); Beside the picture, over the words (beside)
Field default: Above both columns
Starter value: Not set

A band of text with an optional call to action.

Also carries: Advanced fields, Appearance fields. See shared fields.

Field	Input	Required	Choices	Field default	Starter value
Message `message`	Formatted text	Yes	No fixed list	Not declared	Starter text
Link label `linkLabel`	Formatted text	No	No fixed list	Not declared	Starter text
Link URL `linkUrl`	Link	No	No fixed list	Not declared	Empty
Tone `tone`	Choice	No	Accent (`accent`); Primary (`primary`); Subtle surface (`surface`); Stage (near black, with glow) (`stage`)	Not declared	Accent
Action style `actionStyle`	Choice	No	Emphasized link (default) (`link`); Button (`button`)	Not declared	Not set

Message
`message`

Input: Formatted text
Required: Yes
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Link label
`linkLabel`

Input: Formatted text
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Starter text

Link URL
`linkUrl`

Input: Link
Required: No
Choices: No fixed list
Field default: Not declared
Starter value: Empty

Tone
`tone`

Input: Choice
Required: No
Choices: Accent (accent); Primary (primary); Subtle surface (surface); Stage (near black, with glow) (stage)
Field default: Not declared
Starter value: Accent

Action style
`actionStyle`

Input: Choice
Required: No
Choices: Emphasized link (default) (link); Button (button)
Field default: Not declared
Starter value: Not set

Browse section families

Your next step

Return to the Composer, select the section and review its editable fields. Apply your draft change and inspect the page preview before publishing.

Conversion reference

Call to action

Section numberpxLabelNumber

Section labelpxLabel

Open full size on clicklightbox

Headlineheadline

Subheadlinesubheadline

Button labelbuttonLabel

Button URLbuttonUrl

Secondary button labelsecondaryCtaLabel

Secondary button URLsecondaryCtaUrl

Stylestyle

Band tonetone

Reassurance bulletsbullets

Textbullets[].text

Supporting imageimageUrl

Supporting image alt textimageAlt

Picture fitimageFit

App-store badgesbadges

Badge imagebadges[].imageUrl

Badge alt text (e.g. “Download on the App Store”)badges[].alt

Badge link URLbadges[].url

Live offer

Headlineheadline

Bodybody

Button labelctaLabel

Button URLctaUrl

Positionposition

Form

Section numberpxLabelNumber

Section labelpxLabel

FormformId

Titletitle

Show the title above the formshowTitle

Submit labelsubmitLabel

Layoutlayout

Sidebar titlesidebarTitle

Sidebar textsidebarBody

Contact details (sidebar)details

Labeldetails[].label

Valuedetails[].value

Fieldsfields

Namefields[].name

Labelfields[].label

Typefields[].type

Requiredfields[].required

Optionsfields[].options

Number kind (number fields)fields[].numberKind

Minimum (number fields)fields[].min

Maximum (number fields)fields[].max

Step (number fields)fields[].step

Earliest date (date fields, YYYY-MM-DD)fields[].minDate

Latest date (date fields, YYYY-MM-DD)fields[].maxDate

Min length (text fields)fields[].minLength

Max length (text fields)fields[].maxLength

Source pluginsourcePlugin

Source IDsourceId

Source form id (declared by the source’s form shortcode)sourceFormId

Source form plugin (declared by the shortcode head)formPlugin

Source form shortcode (verbatim)sourceShortcode

Source wrapper element (div = no landmark of its own)sourceTagName

Footer CTA

Section numberpxLabelNumber

Section labelpxLabel

Headlineheadline

Subheadlinesubheadline

Primary CTA labelprimaryCtaLabel

Primary CTA URLprimaryCtaUrl

Secondary CTA labelsecondaryCtaLabel

Secondary CTA URLsecondaryCtaUrl

Reassurance linereassurance

Tonetone

Picture beside the wordspxAsideImage

Picture description (alt text)pxAsideAlt

Picture captionpxAsideCaption

Picture sidepxAsidePosition

Picture framepxAsideFrame

Picture widthpxAsideWidth

Heading placepxAsideHead

Newsletter signup

Section number
`pxLabelNumber`

Section label
`pxLabel`

Open full size on click
`lightbox`

Headline
`headline`

Subheadline
`subheadline`

Button label
`buttonLabel`

Button URL
`buttonUrl`

Secondary button label
`secondaryCtaLabel`

Secondary button URL
`secondaryCtaUrl`

Style
`style`

Band tone
`tone`

Reassurance bullets
`bullets`

Text
`bullets[].text`

Supporting image
`imageUrl`

Supporting image alt text
`imageAlt`

Picture fit
`imageFit`

App-store badges
`badges`

Badge image
`badges[].imageUrl`

Badge alt text (e.g. “Download on the App Store”)
`badges[].alt`

Badge link URL
`badges[].url`

Headline
`headline`

Body
`body`

Button label
`ctaLabel`

Button URL
`ctaUrl`

Position
`position`

Section number
`pxLabelNumber`

Section label
`pxLabel`

Form
`formId`

Title
`title`

Show the title above the form
`showTitle`

Submit label
`submitLabel`

Layout
`layout`

Sidebar title
`sidebarTitle`

Sidebar text
`sidebarBody`

Contact details (sidebar)
`details`

Label
`details[].label`

Value
`details[].value`

Fields
`fields`

Name
`fields[].name`

Label
`fields[].label`

Type
`fields[].type`

Required
`fields[].required`

Options
`fields[].options`

Number kind (number fields)
`fields[].numberKind`

Minimum (number fields)
`fields[].min`

Maximum (number fields)
`fields[].max`

Step (number fields)
`fields[].step`

Earliest date (date fields, YYYY-MM-DD)
`fields[].minDate`

Latest date (date fields, YYYY-MM-DD)
`fields[].maxDate`

Min length (text fields)
`fields[].minLength`

Max length (text fields)
`fields[].maxLength`

Source plugin
`sourcePlugin`

Source ID
`sourceId`

Source form id (declared by the source’s form shortcode)
`sourceFormId`

Source form plugin (declared by the shortcode head)
`formPlugin`

Source form shortcode (verbatim)
`sourceShortcode`

Source wrapper element (div = no landmark of its own)
`sourceTagName`

Section number
`pxLabelNumber`

Section label
`pxLabel`

Headline
`headline`

Subheadline
`subheadline`

Primary CTA label
`primaryCtaLabel`

Primary CTA URL
`primaryCtaUrl`

Secondary CTA label
`secondaryCtaLabel`

Secondary CTA URL
`secondaryCtaUrl`

Reassurance line
`reassurance`

Tone
`tone`

Picture beside the words
`pxAsideImage`

Picture description (alt text)
`pxAsideAlt`

Picture caption
`pxAsideCaption`

Picture side
`pxAsidePosition`

Picture frame
`pxAsideFrame`

Picture width
`pxAsideWidth`

Heading place
`pxAsideHead`

Section number
`pxLabelNumber`

Section label
`pxLabel`

Headline
`headline`

Body
`body`

Form ID (copy it from the Forms admin page; the form needs an email field named “email”)
`formId`

Email placeholder
`emailPlaceholder`