Period and Overview
Read people, visits, pages and goals for the selected period.
Read nextAnalytics: visits, visitor sources and finished forms: Start with Overview
What you can do in Insights
Checked against the product’s code on 7 November 2026.
Read site traffic, define events and goals, and inspect the people and activity counted in a report.
In the site admin, open Insights, then choose Analytics, Events & Capture, Explore or another workspace below.
Use the guide for the required role, setup and current limits.
Start with a task
Section titled “Start with a task”Choose the result you want. Each guide explains where to begin, what to review and how to check the result.
- See visitors and traffic sources
- Track an event
- Read the event catalog
- Group your traffic sources
- Add a measure for a recorded event
- Add a reporting dimension
Capabilities and screens
Section titled “Capabilities and screens”| Capability | What you can do | Read next |
|---|---|---|
| Period and Overview | Read people, visits, pages and goals for the selected period. | Analytics: visits, visitor sources and finished forms: Start with Overview |
| Reports | Change counts, breakdowns, filters and audience comparisons. | Reports, sources and funnels |
| Retention cohorts | Compare the later activity of groups that first visited in the same period. | Measures and returning visitor groups |
| Alerts | Choose an alert condition, inspect its evaluation and check notification delivery. | Set and inspect an analytics alert |
| Funnels | Compare steps in a visitor journey, the allowed completion time and saved funnels. | Reports, sources and funnels |
| Sources and channel groups | Read how visits are assigned to a source and review custom channel groups. | Reports, sources and funnels |
| Campaign reporting | Read campaign results and check which activity each count includes. | Campaigns and tracked links: Read campaign outcomes |
| Measures and dimensions | Look up definitions and review requests that combine measures. | Measures and returning visitor groups |
| Event catalog | Look up starter and custom event names, their details and what sends them. | Events and capture settings |
| Automatic capture | Review the kinds of actions captured automatically and their consent requirements. | Events and capture settings |
| Query parameters | Review extra values captured from the visitor’s arrival address. | Events and capture settings |
| Needs review and Capture health | Review undefined event names and recorded capture losses. | Events and capture settings |
| Create and manage events | Define event details and review requests to enable, disable or archive a definition. | Events and capture settings |
| Browser tracking | Send supported custom events through the browser helper. | Track custom events with praxis.track |
| Goals and backtests | Define a goal and check how it would have counted recorded activity. | Define and test a goal |
| Explore visitors | Inspect recorded visitors using group conditions and sequences of actions. | Explore visitors, content and events |
| Explore content, audiences and events | Read the available content, audience and event views. | Explore visitors, content and events |
| Connections | Review an analytics connection and its setup requirements. | Connect Google Analytics |
| Group your traffic sources | build and choose your own channel groups. | Group your traffic sources |
| Add a measure for a recorded event | count an event or total its recorded numeric value. | Add a measure for a recorded event |
| Add a reporting dimension | group reports by recorded information. | Add a reporting dimension |
Reports
Change counts, breakdowns, filters and audience comparisons.
Read nextReports, sources and funnels
Retention cohorts
Compare the later activity of groups that first visited in the same period.
Alerts
Choose an alert condition, inspect its evaluation and check notification delivery.
Read nextSet and inspect an analytics alert
Funnels
Compare steps in a visitor journey, the allowed completion time and saved funnels.
Read nextReports, sources and funnels
Sources and channel groups
Read how visits are assigned to a source and review custom channel groups.
Read nextReports, sources and funnels
Campaign reporting
Read campaign results and check which activity each count includes.
Read nextCampaigns and tracked links: Read campaign outcomes
Measures and dimensions
Look up definitions and review requests that combine measures.
Event catalog
Look up starter and custom event names, their details and what sends them.
Read nextEvents and capture settings
Automatic capture
Review the kinds of actions captured automatically and their consent requirements.
Read nextEvents and capture settings
Query parameters
Review extra values captured from the visitor’s arrival address.
Read nextEvents and capture settings
Needs review and Capture health
Review undefined event names and recorded capture losses.
Read nextEvents and capture settings
Create and manage events
Define event details and review requests to enable, disable or archive a definition.
Read nextEvents and capture settings
Browser tracking
Send supported custom events through the browser helper.
Goals and backtests
Define a goal and check how it would have counted recorded activity.
Read nextDefine and test a goal
Explore visitors
Inspect recorded visitors using group conditions and sequences of actions.
Read nextExplore visitors, content and events
Explore content, audiences and events
Read the available content, audience and event views.
Read nextExplore visitors, content and events
Connections
Review an analytics connection and its setup requirements.
Read nextConnect Google Analytics
Group your traffic sources
build and choose your own channel groups.
Read nextGroup your traffic sources
Add a measure for a recorded event
count an event or total its recorded numeric value.
Read nextAdd a measure for a recorded event
Add a reporting dimension
group reports by recorded information.
Read nextAdd a reporting dimension
More in this area
Section titled “More in this area”These guides cover the other tasks and settings in this area.
- Set and inspect an analytics alert: Watch a recorded measure and review when an alert fired and whether notification was attempted.
- Reports, sources and funnels: Choose a reporting population, trace acquisition and inspect a funnel’s drop-offs.
- Connect Google Analytics: Connect a Google Analytics 4 property and check the connection before depending on its reports.
- Events and capture settings: Define events, configure collection and review arriving event types.
- Explore visitors, content and events: Build a visitor query, inspect content performance and read the live list of recent events.
- Define and test a goal: Choose what a successful action means and preview its matches before applying it.
- Measures and returning visitor groups: Read metric definitions, create a compound measure and interpret groups of visitors who return.
Your next step
Section titled “Your next step”Choose one task above and follow its guide. For a first look at your site’s numbers, begin with see visitors and traffic sources. Check the reporting period before comparing results.