Reference
Glossary
Search names, definitions and other names. Clear the search or choose a letter to browse all words.
Checked against the product’s code on 7 November 2026.
Look up a word you meet in the site admin, then follow its guide for the steps and current limits. Screen names use the product’s words; an Also called line lists other names used in the docs or controls.
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301 Permanent
Section titled “301 Permanent”A redirect status for a permanent move to another address.
Read the guide: Redirects and the 404 log
302 Temporary
Section titled “302 Temporary”A redirect status for a temporary move to another address.
Read the guide: Redirects and the 404 log
404 Errors
Section titled “404 Errors”The recorded requests for paths that were not found. A recorded hit can help you choose a redirect; it does not create one automatically.
Also called: 404 log.
Read the guide: Redirects and the 404 log
A response saying content has gone. It does not redirect the visitor to another page.
Read the guide: Redirects and the 404 log
A/B test
Section titled “A/B test”An experiment comparing a baseline with a changed version. Experiments can also offer more than two variations.
Read the guide: Experiments: test and compare page versions
Accent
Section titled “Accent”A theme colour role used for emphasis. It is distinct from the primary colour role.
Read the guide: Change site colours, fonts and themes
Accept all
Section titled “Accept all”The opt-in banner’s action granting what the banner names. The banner names marketing only on a page that declares English and only on a site that shares.
Read the guide: Privacy and consent
Access
Section titled “Access”The rules deciding who may read an entry or protected file. They are separate from permissions to edit the site.
Read the guide: Page access and element tracking
Account
Section titled “Account”The Praxis workspace listing your sites and account controls. It is separate from each site’s own admin session and from a visitor’s shopper account.
Read the guide: Your account: sites, custom domains and billing
Account & billing
Section titled “Account & billing”The account controls for its subscription, invoices and supported billing settings. They are separate from the site’s customer checkout.
Read the guide: Your account: sites, custom domains and billing
Account session
Section titled “Account session”The sign-in session used for the Praxis account. It is separate from the site session opened through Open admin.
Read the guide: Account Security controls
Activate
Section titled “Activate”The action making a configured definition active for its feature. A saved definition and an active one are different states.
Read the guide: Audiences and targeted content
Activity
Section titled “Activity”On a site, Activity is the copilot and direct-edit action record; in the account, Activity shows the separate Security log. An approved change goes ahead if its site Activity record fails to save, the failure is logged on the server, and its receipt keeps any Undo offered.
Read the guide: Read copilot Activity
Read the guide: Account Activity and the Security log
Ad spend
Section titled “Ad spend”An amount supplied for campaign reporting. It does not mean the platform bought or verified advertising.
Read the guide: Campaigns and tracked links
Address
Section titled “Address”The location a link opens. A page’s visible title is separate from its address.
Also called: URL.
Read the guide: SEO: search titles and descriptions
Adjustment
Section titled “Adjustment”A supported analysis accounting for specified earlier information or comparison structure. It does not repair missing or invalid experiment data automatically.
Read the guide: Read experiment results and check variations
A site role with administrative permissions. A platform staff Admin override has additional restrictions and is not identical to an ordinary customer Admin session.
Read the guide: Invite a designer or teammate and choose their role
Admin override
Section titled “Admin override”A confirmed, reasoned entry by platform Admin staff without a customer grant. It has a one hour session lifetime and restrictions on creating continuing access.
Read the guide: Account Security controls
Advanced
Section titled “Advanced”Additional controls for the selected section or element. Their scope and effect depend on the kind of content being edited.
Read the guide: The Composer: make page drafts, edit headlines and sections
Affinity
Section titled “Affinity”A configured score for a visitor’s interest in a content attribute. Recorded actions contribute weights and older activity loses influence over time.
Read the guide: The affinity engine, explained
Affinity audience
Section titled “Affinity audience”An audience whose membership follows configured interest scores and joining and leaving thresholds.
Read the guide: Audiences and targeted content
Agency
Section titled “Agency”An account managing client relationships and their sites. Delegated access is distinct from owning the client’s personal login.
Read the guide: Manage client sites and agency access
AI allowance
Section titled “AI allowance”The account’s allowance for copilot usage, from its plan or a separate agreement with Amadalis. Without either, the Free plan’s allowance applies unless a separate AI billing arrangement or own provider keys apply. Reaching a monthly limit pauses new requests until reset; AI turned off by agreement stays off after that reset.
Read the guide: Monthly AI allowance
AI model
Section titled “AI model”The configured model used by the copilot. A model preference does not remove permission checks or approval requirements.
Read the guide: Site capabilities and preferences
A saved condition that watches a supported analytics measure. It can record a firing and attempt a notification when its condition matches.
Read the guide: Set and inspect an analytics alert
Allowed network addresses
Section titled “Allowed network addresses”The addresses permitted by the team session policy for sign-in and API token requests. The person saving the rule must keep their own address allowed.
Also called: IP allowlist.
Read the guide: Account Security controls
Allowed sections
Section titled “Allowed sections”The section choices recorded on a page type. They guide page creation and recommendations rather than describing every insertion choice everywhere in the Composer.
Read the guide: Catalogs and page types
Alt text
Section titled “Alt text”A picture description to fill in for a meaningful image; a visible caption does not replace it. A picture control that opens full size uses its supplied alt text as its name, or “Open the picture full size” when no description is supplied.
Also called: Alternative text; Alt Text; Picture description (alt text).
Read the guide: Pages, posts and media
Analytics
Section titled “Analytics”Recorded activity and calculated summaries for the site. Its figures depend on what was collected, the chosen scope and applicable consent.
Read the guide: Analytics: visits, visitor sources and finished forms
A supported interface through which software reads or changes data. Authentication, permissions and operation-specific checks still apply.
Read the guide: EmDash and what Praxis adds
API token
Section titled “API token”A personal credential in EmDash’s API Tokens settings that can read published content and drafts within its scopes, the token owner’s current role and the team’s applicable token checks. Hosted Praxis refuses writes made with that personal token, even when its listed permissions include writing.
Also called: Personal API token; API Tokens.
Read the guide: Native site access settings
Appearance
Section titled “Appearance”The Composer controls for how a selected section or element looks, such as colour, spacing and type. The available controls depend on what is selected.
Read the guide: The Composer: make page drafts, edit headlines and sections
Apply changes
Section titled “Apply changes”The control that saves edits from the Composer’s section inspector. Saving a page draft does not itself publish it.
Read the guide: The Composer: make page drafts, edit headlines and sections
Approval card
Section titled “Approval card”The review step before a consequential copilot change is applied. It describes the proposed action, its consequence and whether it offers Undo; approving one card does not approve future actions.
Archive
Section titled “Archive”A control for taking an item out of its active list. Its effect depends on the screen: archiving a copilot conversation keeps it, while stopping an analytics alert removes that alert.
Read the guide: Conversations, context and files
Read the guide: Set and inspect an analytics alert
Archive export
Section titled “Archive export”A stored export covering a recorded data range. It is different from archiving an item in an admin list.
Read the guide: Exports, schedules and retention
Archive rewrite
Section titled “Archive rewrite”Replacing stored archive export files to remove an erased visitor’s records. It cannot recall files that someone already downloaded.
Read the guide: Visitor records, identity and decisions
Arm override
Section titled “Arm override”An experiment choice requesting a particular variation within the visitor’s eligibility rules. It is different from changing the visitor’s audience membership.
Read the guide: Experiments: test and compare page versions
Arrangement
Section titled “Arrangement”An audience-specific order of page sections. It does not add new section content by itself.
Read the guide: Audiences and targeted content
Article with an On this page rail
Section titled “Article with an On this page rail”A page layout that places an article beside a navigation rail. Review it in Open preview because the Composer canvas keeps its normal editing layout.
Also called: Article rail.
Attribute
Section titled “Attribute”A named characteristic of content or a visitor, used in saved rules or interest scores.
Read the guide: The affinity engine, explained
Attribution
Section titled “Attribution”The rules assigning a recorded outcome to an eligible experience or source. It does not by itself establish cause and effect.
Read the guide: Slots, performance and measurement
Audience
Section titled “Audience”A named group of visitors used for measurement or targeted content. Its membership can come from recorded conditions, configured affinity scores or a saved query.
Read the guide: Audiences and targeted content
Audience member
Section titled “Audience member”A visitor included under an audience’s recorded membership rules. It does not mean that visitor has a shopper membership or an editing-team role.
Read the guide: Audiences and targeted content
Author
Section titled “Author”A role that can edit its own content. A byline credit does not grant this role.
Read the guide: Invite a designer or teammate and choose their role
Automatic capture
Section titled “Automatic capture”The built-in browser collection of supported interactions. Turning on a class does not add every catalogue event or replace application code for unsupported events.
Read the guide: Events and capture settings
Average order value
Section titled “Average order value”Revenue divided by the recorded paid orders behind it. With no recorded paid orders in the period, the average has no data rather than a zero value.
Read the guide: Analytics: visits, visitor sources and finished forms
Backup
Section titled “Backup”A saved copy used for recovery or export. An EmDash content backup and a full site database restore have different scope.
Read the guide: EmDash site settings
Backups to keep
Section titled “Backups to keep”The keep count for EmDash’s content backups. Creating a backup beyond the count automatically removes the oldest backup.
Read the guide: EmDash site settings
Balanced
Section titled “Balanced”The copilot model preference intended for writing and page building.
Read the guide: Site capabilities and preferences
Band tone
Section titled “Band tone”A supported section’s background treatment, such as a page surface or dark Stage band. The available choices and starting value depend on the section type.
Also called: Tone.
Banner
Section titled “Banner”A compact announcement or promotion section.
Read the guide: Conversion reference
Baseline
Section titled “Baseline”An alert’s comparison with earlier windows of recorded activity. It differs from an experiment’s comparison variation.
Read the guide: Set and inspect an analytics alert
Bayesian
Section titled “Bayesian”A supported analysis using a probability model for the effect. Its view does not give permission to ignore the locked plan.
Read the guide: Read experiment results and check variations
Beside the hero above
Section titled “Beside the hero above”A Place choice for a Facts list that can join it to the eligible Hero immediately before it.
Binding
Section titled “Binding”In experiments, the connection between a page and its variation versions. A binding to a draft page does not make that page public or provide a published QA preview.
Also called: Rendered bindings.
Read the guide: Experiments: test and compare page versions
Blog teaser
Section titled “Blog teaser”A section showing hand-picked post cards. Live list is the separate choice for reading matching collection entries.
Read the guide: Content reference
Body template
Section titled “Body template”The saved pattern for the contents of a form notification email.
Read the guide: Forms and replies
Bot & agent access policy
Section titled “Bot & agent access policy”Site settings controlling the offered rules for bots and agents. Declaring a policy is different from every outside crawler obeying it.
Read the guide: Find sitemaps and machine readable site files
Button
Section titled “Button”A page link drawn as a button in supported sections or elements. Its visible words and destination are separate values.
Read the guide: Layout elements reference
Byline
Section titled “Byline”The person or team credited on a content entry. That credit does not grant editing permission.
Read the guide: Bylines and author fields
Byline Schema
Section titled “Byline Schema”EmDash’s settings for the fields stored on a byline. It is separate from assigning a byline credit to a page or post.
Read the guide: Bylines and author fields
A stored copy used to answer later requests. Public copies can take time to refresh after a change, even when the current browser shows the new result.
Read the guide: Head entries and Content Security Policy
Calendar
Section titled “Calendar”EmDash’s view of content and publication schedules by date. It offers month and agenda views.
Read the guide: Use the content calendar
Call to action
Section titled “Call to action”An invitation for a visitor to take an action. The Call to action section provides a dedicated place for that invitation on the page.
Also called: CTA.
Read the guide: Conversion reference
Campaign
Section titled “Campaign”A named grouping for supported audiences, tracked links and experience drafts. Creating the group does not automatically make its experiences live.
Read the guide: Campaigns and tracked links
Canonical URL
Section titled “Canonical URL”The preferred public address declared for a page. It is not a redirect by itself.
Also called: Canonical address.
Read the guide: SEO: search titles and descriptions
Capability
Section titled “Capability”A site-level feature or preference offered in the account. Being visible in the list does not mean every account has it enabled.
Read the guide: Site capabilities and preferences
Caption
Section titled “Caption”Visible supporting words displayed with a picture when the selected layout supports them.
Also called: Picture caption.
Read the guide: Pages, posts and media
Capture
Section titled “Capture”Collecting supported events from a browser or other sender. It remains subject to consent, validation and the platform’s collection rules.
Read the guide: Events and capture settings
Capture health
Section titled “Capture health”Information about received activity and collection problems. It cannot prove that an event never happened on a visitor’s device.
Read the guide: Events and capture settings
The shopper’s selected items before checkout. It is not a paid order.
Read the guide: Set up your shop, add products and manage orders
Catalog
Section titled “Catalog”A named list of definitions or items the product can look up. Page design, event definitions and the content catalog are different lists with different purposes.
Also called: Catalogue; Catalogs.
Read the guide: Catalogs and page types
Catalog axis
Section titled “Catalog axis”A named content attribute used to describe or group items in the content catalog.
Read the guide: The content catalog
Category
Section titled “Category”A taxonomy term used to group related entries. A collection can have its own category choices.
Read the guide: Taxonomies, categories and tags
Certificate
Section titled “Certificate”The credential allowing an HTTPS connection for a hostname. A domain can be present in the account while its certificate is still waiting.
Read the guide: Your account: sites, custom domains and billing
Chain verification
Section titled “Chain verification”Checking the recorded entries and links in the platform’s audit log, with four historical gaps from 19 August 2026 identified. These tamper-evident checks have verification limits; the account screen does not show a completed result.
Read the guide: Account Activity and the Security log
Change history
Section titled “Change history”The saved versions of affinity settings and their recorded changes. Restoring a version whose action weight was blank can currently be refused as unchanged even when the live value is a written zero.
Read the guide: Configure affinity
Channel
Section titled “Channel”A grouping of how visitors arrived, such as a supported campaign or source category.
Read the guide: Analytics: visits, visitor sources and finished forms
Channel silent
Section titled “Channel silent”An email alert state indicating that its email connection is not available. The alert does not send email through a missing connection.
Read the guide: Set and inspect an analytics alert
Checkout
Section titled “Checkout”The flow for completing a supported purchase. Shopify product checkout stays with the linked Shopify store.
Read the guide: Set up your shop, add products and manage orders
Checksum
Section titled “Checksum”A fingerprint computed from recorded data to help detect changes. Security log entries use SHA-256 fingerprints, each linked to the previous entry in the platform’s audit log.
Also called: Digital fingerprint.
Read the guide: Account Activity and the Security log
The verification flow for an imported account’s owner to establish access. Approval activates the imported account and cannot be undone.
Also called: Imported account claim; Claims.
Read the guide: Customer accounts, email and claims
Client
Section titled “Client”A customer relationship managed in the agency’s Clients screen, with its sites, people and status.
Read the guide: Manage client sites and agency access
Client statement
Section titled “Client statement”A statement under the agency’s brand using its own retail price book. It is separate from Amadalis’s wholesale bill to the agency.
Read the guide: Agency partner branding and client prices
Collection
Section titled “Collection”A named kind of content with its own fields and entries, such as posts or a custom content list. Defining one does not create its records or a Collection index page.
Also called: Content type.
Read the guide: Content types and relations
Collection index
Section titled “Collection index”A page type that starts Hero, Live list, Rich text, FAQ and Call to action sections. New page uses the basic recipe, with posts as the list source, rather than automatically applying the named list preset.
Read the guide: List a collection on a page
Collection index with paging
Section titled “Collection index with paging”A designed Live list preset with a paged grid in the catalogue. Its headline, empty sentence and numeric settings need finishing after insertion on the serving version.
Read the guide: List a collection on a page
Colour role
Section titled “Colour role”The intended use of a named theme colour, such as heading text or a surface background. Use the role rather than assuming one colour value belongs everywhere on the site.
Also called: Color role.
Read the guide: Change site colours, fonts and themes
Column
Section titled “Column”One vertical part of a Layout or Row, holding supported content. A narrow layout can stack columns rather than leaving them side by side.
Also called: Columns.
Read the guide: The Composer: make page drafts, edit headlines and sections
Comment
Section titled “Comment”A response stored against content where comments are enabled. Its moderation state determines whether it is approved, pending or spam.
Read the guide: Remove and moderate comments
Commerce
Section titled “Commerce”The site area for products, orders, packages, membership and customer settings. It is separate from paying Amadalis for your hosted site.
Read the guide: Set up your shop, add products and manage orders
Compare ⇆
Section titled “Compare ⇆”The migration workspace view for comparing the old source page with the native result.
Also called: Comparison view.
Read the guide: Review a migration and record cutover
Comparison table
Section titled “Comparison table”A section comparing supplied features across the offered columns. It does not verify claims about an organisation or product.
Read the guide: Commerce reference
Composer
Section titled “Composer”The page editing workspace for choosing, arranging and editing sections. It lets you review a draft before publishing it.
Read the guide: The Composer: make page drafts, edit headlines and sections
Conflict
Section titled “Conflict”A refusal indicating that a proposed change no longer matches the state it was prepared from. Refresh and review the current state before preparing the change again.
Read the guide: The copilot’s governed tools
Connection
Section titled “Connection”A configured link to an outside service, such as Google Analytics. Saving its credentials is separate from confirming that the service can be read.
Read the guide: Connect Google Analytics
Consent
Section titled “Consent”The visitor’s recorded choices for the purposes the site asks about. A choice, regional default and Global Privacy Control can affect what the site may do.
Read the guide: Privacy and consent
Consent banner
Section titled “Consent banner”The opt-in prompt asking a visitor for the optional choices it names. Accept all and Decline are actions on that prompt.
Read the guide: Privacy and consent
Consent policy
Section titled “Consent policy”The site’s rules for regional consent approaches and the default state of each optional purpose.
Read the guide: Privacy and consent
Consent regime
Section titled “Consent regime”The regional rules selecting opt in, opt out or essential only defaults for a purpose.
Read the guide: Privacy and consent
Content
Section titled “Content”The admin area containing EmDash’s content-management screens. Collections, entries and editing permissions belong to this part of the site.
Read the guide: What you can do in Content
Content catalog
Section titled “Content catalog”The saved list of content items and descriptive tags available to supported targeting and recommendations. Rebuilding it is a separate operation from publishing a page.
Also called: Content catalogue.
Read the guide: The content catalog
Content entry
Section titled “Content entry”One saved item in a collection, such as a page, post or product. It is not the same as an entry in a section’s repeating field.
Read the guide: Content types and relations
Content Security Policy
Section titled “Content Security Policy”The site’s browser policy for which outside resources page code may use. Report only asks for reports without blocking, while Enforce can block resources that fail the policy.
Also called: CSP.
Read the guide: Head entries and Content Security Policy
Content Types
Section titled “Content Types”EmDash’s screen for defining collections and their fields. It is different from the page-type catalogue used to start page drafts.
Read the guide: Content types and relations
Contributor
Section titled “Contributor”A role with more limited content permissions than Author, Editor or Admin.
Read the guide: Invite a designer or teammate and choose their role
Control variation
Section titled “Control variation”The reference version against which an experiment’s changed versions are compared.
Also called: Baseline variation.
Read the guide: Experiments: test and compare page versions
Conversation
Section titled “Conversation”The messages and results for a copilot discussion. Starting another conversation does not itself undo changes from the earlier one.
Read the guide: Conversations, context and files
Conversion window
Section titled “Conversion window”The allowed time for a recorded outcome to count after the qualifying activity.
Also called: Convert within.
Read the guide: Analytics: visits, visitor sources and finished forms
Cookie
Section titled “Cookie”A value stored by a browser for a site. A refused visit can retain an existing identifier without gaining permission to create new keyed experience decisions.
Read the guide: Privacy and consent
Copilot
Section titled “Copilot”The assistant you can ask to inspect the site and propose changes. The platform checks its requests and pauses consequential actions for your approval.
Counting scope
Section titled “Counting scope”The configured boundary used to count visitors and join supported identity information. It is a measurement choice, not permission to ignore consent.
Read the guide: Counting people and linking browsers
Selecting part of a picture to use as the image. Review whether the action makes a new copy or replaces the original.
Read the guide: Pages, posts and media
CSS class
Section titled “CSS class”A name attached to page content so that a style or script can select it. It is different from visible page text.
Read the guide: Page access and element tracking
A spreadsheet-friendly text format used by supported downloads such as the Security log.
Read the guide: Account Security controls
Custom domain
Section titled “Custom domain”A hostname you supply for a site, rather than its platform address. DNS and certificate checks must complete before normal serving.
Read the guide: Your account: sites, custom domains and billing
Custom field
Section titled “Custom field”A named field added to a content collection, with a type deciding what it can store. The Custom field section can display a supported field’s recorded value.
Read the guide: Content types and relations
Customer identity
Section titled “Customer identity”The settings for public-site shopper registration, account presentation, email and imported account claims. They do not configure the editing team’s account.
Read the guide: Customer accounts, email and claims
Customer registration
Section titled “Customer registration”The setting allowing visitors to create shopper accounts. It does not grant a CMS editing role.
Read the guide: Customer accounts, email and claims
Cutover
Section titled “Cutover”The reviewed change from the old public site to the imported result. It requires its own readiness and approval decisions.
Read the guide: Review a migration and record cutover
Dashboard
Section titled “Dashboard”EmDash’s summary screen for recent content, activity and available status information. It does not replace the detailed screen for an action.
Read the guide: Read the Dashboard
Data held
Section titled “Data held”The record types stored about the selected visitor, including available consent information.
Read the guide: Visitor records, identity and decisions
Data region
Section titled “Data region”The recorded region for a site’s database. It does not promise that all caches, AI requests and other service components run only in that country.
Also called: Where your data lives.
Read the guide: Trust and security: support access
Dataset
Section titled “Dataset”One named kind of exported records, such as events or decisions.
Read the guide: Exports, schedules and retention
Deactivate
Section titled “Deactivate”The action taking a definition out of active use while retaining its saved configuration.
Read the guide: Audiences and targeted content
The reduction in an interest score as recorded activity becomes older.
Also called: How long interest lasts.
Read the guide: The affinity engine, explained
Decision
Section titled “Decision”The saved explanation of an experience selected for a visitor. New decisions are keyed to a visitor only when personalization consent and an identity are present.
Also called: Decision record.
Read the guide: Slots, performance and measurement
Decline
Section titled “Decline”The consent action refusing the optional purposes in the visitor’s choice. It is unrelated to declining a copilot approval card.
Read the guide: Privacy and consent
Default
Section titled “Default”The value or behaviour used when a setting does not supply its own choice. A field’s declared default, its basic starter value and its rendering fallback can be different.
Read the guide: Change site colours, fonts and themes
Delegated access
Section titled “Delegated access”Permission for the agency’s team to manage the client’s sites under the recorded relationship. It is separate from the client owning and using their own login.
Read the guide: Manage client sites and agency access
Delete
Section titled “Delete”An operation whose removal scope depends on the selected item and confirmation. A page can move to Trash, while deleting a Documents file is permanent.
Also called: Remove.
Read the guide: The Composer: make page drafts, edit headlines and sections
Delete Permanently
Section titled “Delete Permanently”A removal that cannot be recovered through the normal Undo action. Deleting a Documents file is permanent; moving a page to Trash is different.
Read the guide: Documents and protected files
Divider
Section titled “Divider”A horizontal line separating parts of a page.
Read the guide: Layout elements reference
The outside records that point a domain towards its service. A saved site setting does not change the domain’s DNS by itself.
Read the guide: Your account: sites, custom domains and billing
Documents
Section titled “Documents”The site’s screen for downloadable files and their supported access settings. It is separate from EmDash’s image and media editing tasks.
Read the guide: Documents and protected files
Domain
Section titled “Domain”A hostname used to reach a site. Adding it to the account is separate from proving control and making it serve the site.
Read the guide: Your account: sites, custom domains and billing
Saved page or post changes that are not yet public; a published entry can have a separate draft. Shared site settings have their own save or approval actions and can affect the public site without publishing a page.
Read the guide: The Composer: make page drafts, edit headlines and sections
Drop-off
Section titled “Drop-off”The recorded people or visits that did not reach the next funnel step under its rules.
Read the guide: Analytics: visits, visitor sources and finished forms
Dropdown
Section titled “Dropdown”An input in which a visitor chooses an offered option.
Also called: Select.
Read the guide: Forms and replies
Editor
Section titled “Editor”A role that can edit other users’ content. By default it cannot read visitor records or manage every security and privacy setting.
Read the guide: Invite a designer or teammate and choose their role
Editorial
Section titled “Editorial”A header style using the Interface font and a wider panel for grouped menu links. Standard remains the default header style.
Element
Section titled “Element”A smaller item placed inside a Layout, such as a heading, image or button. It has its own fields and appearance controls.
Read the guide: The Composer: make page drafts, edit headlines and sections
Eligibility
Section titled “Eligibility”The rules deciding which visitors can enter an experiment. Visitors outside those rules keep the normal experience and are not counted as participants.
Read the guide: Experiments: test and compare page versions
Email domain
Section titled “Email domain”The part after the at sign in an email address, used by supported team signup or sign-in rules. It is separate from attaching a site’s public domain.
Read the guide: Native site access settings
Email open
Section titled “Email open”A recorded load of an email’s tracking image. Mail software can load it without a person reading the message.
Read the guide: Campaigns and tracked links
Email Settings
Section titled “Email Settings”EmDash’s native screen showing email provider status, opened through Email in Settings. Form notifications and Commerce customer email have their own delivery configuration.
Read the guide: EmDash site settings
An element for supported outside content, placed by an Admin. The copilot does not add it, and the site’s paywall does not protect the outside content.
Read the guide: Layout elements reference
Embed / preserved HTML
Section titled “Embed / preserved HTML”A section carrying supported source markup for review. An outside embed is not protected by the site’s membership paywall.
Also called: Preserved HTML.
Read the guide: Advanced reference
EmDash
Section titled “EmDash”The content management system underneath Praxis. Its own screens manage content, media, comments and other CMS settings.
Read the guide: EmDash and what Praxis adds
Emergency read only access
Section titled “Emergency read only access”A reasoned staff entry used without a customer grant. Its one hour permission ends the open visit on the next request at expiry.
Read the guide: Account Security controls
Enforce
Section titled “Enforce”A CSP rollout choice that asks the browser to block resources the policy does not allow.
Read the guide: Head entries and Content Security Policy
Engine
Section titled “Engine”The affinity settings screen for the site’s action weights, interest lifetime and audience boundaries.
Read the guide: Configure affinity
Entitlement
Section titled “Entitlement”The recorded right for a shopper to access protected content or a purchase. A team editing role is a different permission.
Also called: Access grant.
Read the guide: Packages and membership
Entries
Section titled “Entries”The settings group for repeating items in a section, such as cards, steps or links. It is not the list of records in a content collection.
Read the guide: The Composer: make page drafts, edit headlines and sections
One item in a repeating section field, such as a feature card or FAQ answer. This differs from a content entry stored in an EmDash collection.
Read the guide: The Composer: make page drafts, edit headlines and sections
Envelope
Section titled “Envelope”A saved set of limits for possible changes under exploration. Recording it does not start a cycle of automatic changes or publish a page.
Read the guide: Evidence, exploration and items needing review
Erasure
Section titled “Erasure”Permanent removal of the selected visitor data through an approval. Stored archive exports can retain that visitor until the archive rewrite; downloaded copies cannot be recalled.
Also called: Erase permanently.
Read the guide: Visitor records, identity and decisions
Essential only
Section titled “Essential only”The consent setting with analytics, personalization and marketing off by default. It does not cancel a visitor’s saved grant.
Read the guide: Privacy and consent
A named occurrence reported by a sender, with optional properties. A definition in the event catalog does not mean anything is sending it yet.
Read the guide: Events and capture settings
Event catalog
Section titled “Event catalog”The definitions of event names, properties and suggested settings. It is separate from the records of events received.
Also called: Event catalogue.
Read the guide: Events and capture settings
Event key
Section titled “Event key”The stable name identifying an event to senders and stored records. Its readable label can be different.
Read the guide: Events and capture settings
Events & Capture
Section titled “Events & Capture”The Insights screen for event definitions, capture settings and collection health.
Read the guide: Events and capture settings
Excerpt
Section titled “Excerpt”A short summary of a content entry. List and recommendation cards can omit it when the source entry has none.
Read the guide: List a collection on a page
Exclusion
Section titled “Exclusion”The Recommendations setting for leaving an item out of its cards. The Composer currently refuses to save changes to this choice.
Also called: Never show.
Read the guide: Show related articles on a page
Experiment
Section titled “Experiment”A test comparing assigned variations under a saved measurement plan. Drafting it, locking its plan and activating it are separate steps.
Read the guide: Experiments: test and compare page versions
Experiment key
Section titled “Experiment key”The stable identifier recorded for an experiment. Its name can change, but the key is fixed after creation.
Read the guide: Experiments: test and compare page versions
Explicit goal post
Section titled “Explicit goal post”A sender’s direct report of a goal result, rather than a goal matched from another event.
Read the guide: Events and capture settings
Exploration
Section titled “Exploration”The supported comparison of eligible choices under configured rules. A proposal or item awaiting review is not proof that the platform has applied an improvement.
Read the guide: Evidence, exploration and items needing review
Explore
Section titled “Explore”The analytics workspace for asking supported questions and reading their results. Read the measure, time range and filters together.
Read the guide: Explore visitors, content and events
Export
Section titled “Export”A copy of data prepared for download or use elsewhere. Site analytics exports, a visitor export and an EmDash content package have different contents and scope.
Read the guide: Exports, schedules and retention
Export schedule
Section titled “Export schedule”A saved plan for automatic site-data exports when the feature is available to the account. Saving one does not prove every scheduled run succeeded.
Read the guide: Exports, schedules and retention
Exposure
Section titled “Exposure”A recorded showing of an experience under the feature’s measurement rules. Different screens can distinguish delivery from a later browser impression.
Also called: Impression.
Read the guide: Slots, performance and measurement
Eyebrow
Section titled “Eyebrow”A short piece of text introducing a heading. It is part of the page’s words, not a content category or audience rule.
Also called: Small label.
Read the guide: The Composer: make page drafts, edit headlines and sections
Facts list
Section titled “Facts list”A Stats layout showing supplied labels and values in ruled rows. It does not look up or verify the facts.
Fallback
Section titled “Fallback”The content or order used when a targeted change is not selected. Which fallback applies depends on the feature’s rules.
Read the guide: Audiences and targeted content
A section of authored questions and answers. It is separate from the support articles or the copilot conversation.
Also called: Frequently asked questions.
Read the guide: Content reference
The copilot model preference intended for quick answers and light edits.
Read the guide: Site capabilities and preferences
Featured (sticky) posts
Section titled “Featured (sticky) posts”Posts marked to stand out in a listing. Live list can lead with them, keep date order, omit them or show only them.
Also called: Sticky posts.
Read the guide: List a collection on a page
Features
Section titled “Features”A section for authored feature cards or an Index list. It does not fetch a content collection by itself.
Read the guide: Content reference
One named input or stored value. A form field gathers a visitor’s answer, while a content field stores information on a content entry.
Read the guide: Forms and replies
Read the guide: Content types and relations
Filter
Section titled “Filter”A condition narrowing the records used by a question or list. It does not create data that was not collected.
Read the guide: Explore visitors, content and events
Firing
Section titled “Firing”A recorded match of an alert’s condition. It does not establish that its notification reached a mailbox.
Read the guide: Set and inspect an analytics alert
Fixed horizon
Section titled “Fixed horizon”An analysis planned for a defined end and outcome window. Early results do not replace its final decision rules.
Read the guide: Read experiment results and check variations
Font family
Section titled “Font family”The typeface chosen for a text role. Available weights and styles depend on the actual font files.
Also called: Face.
Footer
Section titled “Footer”The shared area at the bottom of the site, with its navigation and brand details.
Read the guide: Change a menu in your header or footer
Footer CTA
Section titled “Footer CTA”A closing call-to-action section near the end of the page. It is separate from the site’s shared footer.
Read the guide: Conversion reference
Footer layout
Section titled “Footer layout”The shared choice between a row of footer links and the Columns arrangement. Footer note is used only with Columns.
Footer note
Section titled “Footer note”Words in the bar below a Columns footer. The note is omitted when empty and is not used by the row-of-links footer.
A set of visitor input fields and a submission action. A native form can store replies that permitted team members inspect in the admin.
Read the guide: Forms and replies
Fragment
Section titled “Fragment”The part of an address after the hash sign, used to jump to a matching HTML anchor on the page.
Read the guide: SEO: search titles and descriptions
Front page
Section titled “Front page”The page selected to appear at the site’s main address. Changing that selection is a shared site change.
Also called: Home page.
Read the guide: Set up a site from a template
Frontier
Section titled “Frontier”The copilot model preference intended for more complex pages and migration work.
Read the guide: Site capabilities and preferences
Fulfilment
Section titled “Fulfilment”The handling or delivery state of an order, such as marking it shipped. It does not itself collect a payment.
Also called: Fulfillment.
Read the guide: Orders, fulfillment and refunds
Full address
Section titled “Full address”The Security log’s mode for keeping the full recorded network address. It is separate from the allowed-address rule controlling who can sign in.
Read the guide: Account Security controls
Funnel
Section titled “Funnel”A sequence or group of recorded steps used to inspect progress towards an outcome. Its order, counting scope and time window determine what qualifies.
Read the guide: Analytics: visits, visitor sources and finished forms
Gallery
Section titled “Gallery”A section of supplied pictures with its supported layout and full-size viewer choices.
Read the guide: Media reference
General Settings
Section titled “General Settings”EmDash’s site settings for values such as the title, time zone and public Site URL. They are separate from account billing and the account’s Security tab.
Also called: General.
Read the guide: EmDash site settings
Global Privacy Control
Section titled “Global Privacy Control”A browser privacy signal treated by the server as refusal for the optional purposes that need a consent decision. A grant submitted under that signal is stored as a refusal.
Also called: GPC.
Read the guide: Privacy and consent
A named result you want to measure, matched from an event or an explicit goal signal. Its definition also states how the result is counted and, where supported, valued.
Read the guide: Define and test a goal
Google Analytics
Section titled “Google Analytics”The outside analytics service that can be connected to supported reporting. Its service account and property are separate from the site’s native capture.
Also called: GA4.
Read the guide: Connect Google Analytics
Grid track
Section titled “Grid track”A row or column size in a grid layout. It is not an analytics event or a tracked campaign link.
Read the guide: Advanced layout controls on imported pages
Group by
Section titled “Group by”A way to break an analytics result into separate values of a recorded field, such as channel.
Also called: Split by.
Read the guide: Explore visitors, content and events
Guardrail metric
Section titled “Guardrail metric”An additional measure recorded in the experiment plan to watch alongside the main goal. It does not mean every harmful change will be detected or stopped automatically.
Read the guide: Experiments: test and compare page versions
Guest byline
Section titled “Guest byline”A credited author without a linked editing user account.
Read the guide: Bylines and author fields
Head entries
Section titled “Head entries”Approved additions to the public page’s head, each with its supported settings and consent purpose. They can affect visitors across the site.
Read the guide: Head entries and Content Security Policy
Header
Section titled “Header”The shared navigation area at the top of the site.
Read the guide: Change a menu in your header or footer
Header button
Section titled “Header button”The header’s primary action and destination. Its visible words and its destination are separate settings.
Read the guide: Change a menu in your header or footer
Header link
Section titled “Header link”An optional text-link action in the header. It is separate from the primary header button.
Read the guide: Change a menu in your header or footer
Header style
Section titled “Header style”The shared choice of header treatment, including Standard and Editorial. It is separate from the menu links placed in the header.
Heading
Section titled “Heading”A text element at a chosen heading level. Its level describes the document structure, not just its visible size.
Read the guide: Layout elements reference
Heading level
Section titled “Heading level”The structural rank of a heading, such as H1 or H2. It is different from the font size.
Read the guide: Layout elements reference
Heading place
Section titled “Heading place”The choice of whether a supported section’s heading sits above both columns or beside the picture over its words.
Headline
Section titled “Headline”The main heading field on a section. It differs from the page title used to identify the page in the admin.
Read the guide: The Composer: make page drafts, edit headlines and sections
An opening section for a main heading, supporting words and optional actions or media.
Read the guide: Header reference
History
Section titled “History”History in the Composer lists saved page versions. In Explore it pages through stored events; affinity Change history holds saved settings.
Read the guide: Explore visitors, content and events
Holdback
Section titled “Holdback”Eligible visitors kept on the configured fallback content or original section order for comparison. Holdback is not a refusal of consent.
Also called: Holdout comparison group.
Read the guide: Audiences and targeted content
Honesty report
Section titled “Honesty report”The migration report of coverage, exceptions and work still needed. It is a review aid, not a guarantee of complete visual or functional parity.
Read the guide: Review a migration and record cutover
Honeypot
Section titled “Honeypot”A form field intended as a trap for automated spam rather than a visitor’s answer. It does not replace the other submission checks.
Read the guide: Forms and replies
Hover state
Section titled “Hover state”A visual treatment used while a pointer is over an element. It does not create a separate content audience.
Read the guide: Advanced layout controls on imported pages
How many per page
Section titled “How many per page”The Live list control for the number of entries on each result page.
Read the guide: List a collection on a page
HTML anchor
Section titled “HTML anchor”A stable identifier for a place on a page, used by links that jump to it. The identifier must match the link’s fragment.
Also called: Anchor.
Read the guide: Add page JavaScript and handle cookie consent
A named symbol drawn from the supported icon set. It is not a replacement for a business logo or a verified badge.
Read the guide: Layout elements reference
Icon box
Section titled “Icon box”An element placing an icon with a title and supporting words.
Read the guide: Layout elements reference
Icon list
Section titled “Icon list”An authored list with an icon beside each line.
Read the guide: Layout elements reference
Identity
Section titled “Identity”The recorded links between a person and browser identities. Linking them does not make two physical people into the same verified person.
Read the guide: Visitor records, identity and decisions
Identity provider
Section titled “Identity provider”The outside sign-in service connected through the supported single sign-on settings.
Read the guide: Account Security controls
Idle timeout
Section titled “Idle timeout”The permitted time without qualifying session activity before expiry. Inside site admin, idle expiry can be up to 30 seconds late.
Read the guide: Account Security controls
A picture placed through a supported section or element, with its own alternative text and display settings.
Read the guide: Layout elements reference
Image & text
Section titled “Image & text”A section placing a picture beside supporting text.
Read the guide: Content reference
Image box
Section titled “Image box”An element placing a picture with a title and supporting words.
Read the guide: Layout elements reference
In a package
Section titled “In a package”An access choice requiring the relevant package entitlement for protected content.
Read the guide: Page access and element tracking
Index list
Section titled “Index list”An authored list of groups and links in a Features section. It uses the section’s column choice and does not read a content collection.
Inheritance
Section titled “Inheritance”Using a shared or parent design value when a more specific value has not been set.
Read the guide: Change site colours, fonts and themes
Insights
Section titled “Insights”The site-admin area for analytics, events and capture. It is separate from the controls that change a visitor’s page experience.
Read the guide: Analytics: visits, visitor sources and finished forms
Intake questions
Section titled “Intake questions”Questions attached to a page type to help gather the information for a new page. They are not a visitor form on the published page.
Read the guide: Catalogs and page types
Interest
Section titled “Interest”A configured attribute whose score can contribute to audience membership or ranking.
Also called: Affinity signal.
Read the guide: The affinity engine, explained
Interface
Section titled “Interface”The theme font role used for menus, buttons, labels and form controls. When unset, it falls back to the body font.
Invitation
Section titled “Invitation”An offered membership for a chosen person and role. Sending an invitation is separate from the person accepting it.
Read the guide: Invite a designer or teammate and choose their role
Invoice
Section titled “Invoice”A billing record for an amount due or paid. It is not a shopper’s order on your public site.
Read the guide: Your account: sites, custom domains and billing
Join point
Section titled “Join point”The configured interest score at which a visitor joins an affinity audience.
Read the guide: The affinity engine, explained
Journey
Section titled “Journey”The recorded visits and actions shown for the selected browser record. It is limited to activity the site actually collected.
Read the guide: Visitor records, identity and decisions
A structured text format using named values. Export manifests and individual NDJSON records use this format.
Read the guide: Exports, schedules and retention
On a named object, Key identifies the saved item. In a provider or connection setting, a key is a credential and must stay private.
Label rule
Section titled “Label rule”An optional short line before a Hero’s supplied label. None is the starting choice.
Landed visitor
Section titled “Landed visitor”A visitor recorded arriving on the site through the supported tracking flow. It is not simply the count of link clicks.
Read the guide: Campaigns and tracked links
Layout
Section titled “Layout”A section containing columns that you fill with elements. The word also labels controls for arranging the selected page or section, so check what is selected.
Read the guide: The Composer: make page drafts, edit headlines and sections
Layout style
Section titled “Layout style”A choice that changes how a page or section arranges and draws its content. The controls offered depend on the selected page or section type.
Leave point
Section titled “Leave point”The configured score below which a visitor leaves an affinity audience. A separate joining boundary helps avoid repeated joining and leaving around one value.
Read the guide: The affinity engine, explained
Lede rule
Section titled “Lede rule”An optional line between a Hero’s heading and subheadline. None is the starting choice.
The reported difference between results for the chosen comparison groups. Read the measure, direction and uncertainty before treating it as evidence of an improvement.
Read the guide: Read experiment results and check variations
Linked user
Section titled “Linked user”The editing user connected to a byline. The user’s role, rather than the byline credit, controls editing access.
Read the guide: Bylines and author fields
An ordered or bulleted list of authored items.
Read the guide: Row content reference
The Explore mode for the current stream of received events. It is different from the publication state of a page.
Read the guide: Explore visitors, content and events
Live list
Section titled “Live list”A section that reads matching published entries from a selected collection and draws their recorded details. Clearing its collection choice falls back to posts.
Read the guide: List a collection on a page
Live offer
Section titled “Live offer”An approved change that reveals a supported overlay on a page. You supply its words, trigger and intended expiry; it does not create a checkout or verify an offer’s claims.
Also called: Time-boxed offer.
Read the guide: Live offers and page arrangement
llms.txt
Section titled “llms.txt”A public text guide helping software discover the site’s published material. It is not permission to read private content.
Read the guide: Find sitemaps and machine readable site files
Logo cloud
Section titled “Logo cloud”A section showing supplied organisation or partner logos. Showing a logo does not verify a partnership.
Read the guide: Social proof reference
Managed by
Section titled “Managed by”The visible relationship showing that an agency manages the client. It is separate from the client’s own team memberships.
Read the guide: Manage client sites and agency access
Manifest
Section titled “Manifest”The file listing an export’s parts and their recorded details. It helps identify which files belong to that export.
Read the guide: Exports, schedules and retention
Manual work
Section titled “Manual work”An item deliberately left for a person to resolve in migration review. Marking it does not complete the work.
Read the guide: Review a migration and record cutover
Margin
Section titled “Margin”Space outside a section or element’s edge.
Read the guide: Change site colours, fonts and themes
Marketing / data sharing
Section titled “Marketing / data sharing”The optional consent purpose for supported marketing and data-sharing activity. Accept all grants it only when the banner names it, on a page that declares English and a site that shares.
Read the guide: Privacy and consent
Measure
Section titled “Measure”A saved definition of what to count or calculate from recorded activity. It differs from a goal, which defines an outcome you want to measure.
Also called: Metric.
Read the guide: Explore visitors, content and events
Media Library
Section titled “Media Library”EmDash’s library of uploaded pictures and other media. A library item can have details and usage information separate from a section that displays it.
Also called: Media.
Read the guide: Pages, posts and media
Media usage tracking
Section titled “Media usage tracking”An EmDash view intended to list places using a media item. It can miss a saved draft use, so check the content before replacing or removing the file.
Also called: Used in.
Read the guide: Pages, posts and media
Mega menu
Section titled “Mega menu”A larger navigation panel containing grouped links and optional introductory words.
Member
Section titled “Member”In a team context, a person with membership of the account or site team. On the public site, member access refers to a shopper or reader’s entitlement rather than a CMS editing role.
Read the guide: Invite a designer or teammate and choose their role
Read the guide: Customer accounts, email and claims
Members only
Section titled “Members only”An access choice restricting supported content to eligible signed-in members. Outside embeds are not protected merely by placing them on a protected page.
Read the guide: Page access and element tracking
Members-only boundary
Section titled “Members-only boundary”A section marking where the protected part of an eligible article starts or ends. It needs the article’s membership visibility setting to take effect.
Read the guide: Page access and element tracking
Membership
Section titled “Membership”The offers and entitlements giving shoppers access through recurring payments or a one time purchase. It is separate from membership of the site’s editing team.
Read the guide: Packages and membership
A saved list of navigation links. Editing it is separate from choosing where it is placed or publishing the change to the site.
Read the guide: Change a menu in your header or footer
Meta description
Section titled “Meta description”The summary supplied in a page’s metadata. A search engine can choose different words for its result.
Read the guide: SEO: search titles and descriptions
Metric plan
Section titled “Metric plan”The saved rules for an experiment’s goals, counting and analysis. Locking the plan is permanent for that version.
Also called: Measurement plan.
Read the guide: Experiments: test and compare page versions
Migration
Section titled “Migration”Moving supported WordPress content into editable native site content. Review what moved, what needs work and what remains unsupported before cutover.
Read the guide: Review a migration and record cutover
Migration as a service
Section titled “Migration as a service”A WordPress migration carried out with the migration team and reviewed with the site owner or agency. The agreed work and review remain separate from publishing or switching the public site.
Read the guide: Move a WordPress site with the migration service
Migration job
Section titled “Migration job”The recorded migration run and its progress, imported items and controls. A job belongs to its site workspace.
Read the guide: Roll back a migration and recover a job
Minimum detectable effect
Section titled “Minimum detectable effect”The effect size used in an experiment’s planning calculation. It is not a promised improvement.
Also called: Target effect.
Read the guide: Experiments: test and compare page versions
Moderation
Section titled “Moderation”Reviewing comments and choosing their allowed state or removing them. It is separate from approving a copilot change.
Read the guide: Remove and moderate comments
The theme font role for code, figures and small labels that use a monospace face. Leaving it unset keeps the existing fallback.
Native mode
Section titled “Native mode”The theme’s base mode, with no overrides applied to its starting values. Previewing another mode does not by itself activate a different theme on your site.
Read the guide: Change site colours, fonts and themes
Native site
Section titled “Native site”The imported result rendered from the site’s own editable content and components. It is separate from the old source page shown for comparison.
Read the guide: Review a migration and record cutover
Navigation builder
Section titled “Navigation builder”The editor for arranging a menu’s links and child links.
Read the guide: Change a menu in your header or footer
NDJSON
Section titled “NDJSON”A text format with one JSON record per line, used for the site’s exported datasets.
Read the guide: Exports, schedules and retention
Nested
Section titled “Nested”A taxonomy shape in which terms can have parent terms. Flat terms do not have that parent structure.
Also called: Hierarchical.
Read the guide: Taxonomies, categories and tags
Network only
Section titled “Network only”The Security log’s address-recording mode that masks the full address. Changing the choice applies to later entries.
Read the guide: Account Security controls
New page
Section titled “New page”The Composer control for starting a page draft with a title and a page type. The chosen type supplies the starting section recipe.
Read the guide: The Composer: make page drafts, edit headlines and sections
Newsletter signup
Section titled “Newsletter signup”A section collecting email input through a native form. It does not itself connect a mailing-list provider or authorise marketing to every submitter.
Read the guide: Conversion reference
No data
Section titled “No data”A result without an available value under the selected measure’s rules. It differs from a measured zero.
Read the guide: Analytics: visits, visitor sources and finished forms
Noindex
Section titled “Noindex”A request that search engines leave a page out of their index. It is not a password or an access rule.
Also called: Hide from search.
Read the guide: SEO: search titles and descriptions
Not set
Section titled “Not set”An indication that no explicit value is supplied in the context you are viewing. A default may still apply; do not read this as a stored zero.
Also called: Unset.
Read the guide: Shared section fields
Notification
Section titled “Notification”A configured message sent after a supported event, such as a form reply. A queued or attempted notification is not proof of inbox delivery.
Read the guide: Forms and replies
On this page
Section titled “On this page”Links to headings in the page’s article layout. On a narrow screen, the rail becomes a compact list above the article.
Opacity
Section titled “Opacity”How transparent a visual layer is.
Read the guide: Advanced layout controls on imported pages
Open admin →
Section titled “Open admin →”The account control opening a permitted site’s admin through a short-lived handoff. It carries your site role and opens one session.
Also called: Open admin.
Read the guide: Your account: sites, custom domains and billing
Open full size on click
Section titled “Open full size on click”A supported picture control that lets a visitor open it in a larger viewer. Opening a picture can send the Picture opened full size event through the normal consent checks.
Also called: Picture viewer; Lightbox.
Open preview
Section titled “Open preview”The control for reviewing an unpublished page. A preview is not a publication or a promise that every outside service is working.
Also called: Preview draft.
Read the guide: The Composer: make page drafts, edit headlines and sections
Opt-in
Section titled “Opt-in”A consent approach in which a purpose needing a choice remains off until it is granted.
Read the guide: Privacy and consent
Opt-out
Section titled “Opt-out”A consent approach in which a purpose can begin under the applicable default until the visitor refuses it. Global Privacy Control still overrides the relevant grants.
Read the guide: Privacy and consent
Optimization
Section titled “Optimization”The area for experiments, audiences and changes to what visitors see. A definition or draft does not by itself activate a live change.
Read the guide: Audiences and targeted content
The record of a purchase and its payment and fulfilment state. Payment and shipping are separate facts.
Read the guide: Orders, fulfillment and refunds
Orders
Section titled “Orders”In analytics, the count of distinct paid orders; a refund does not remove the order from that count. The Commerce Orders screen instead shows the individual order records.
Read the guide: Analytics: visits, visitor sources and finished forms
Outcome
Section titled “Outcome”A recorded result that matches the selected goal and its counting rules. It is not proof that the treatment caused that result.
Also called: Conversion.
Read the guide: Define and test a goal
Override
Section titled “Override”A value applied more specifically than a shared design value. Review its scope before expecting a theme edit to change the same part of the page.
Read the guide: Change site colours, fonts and themes
The person holding an account’s ownership and its associated authority. This differs from a site’s Admin role or a byline naming someone as an author.
Read the guide: Invite a designer or teammate and choose their role
Package
Section titled “Package”A group of supported pages, posts, documents or media offered together. Taking it off sale does not delete its content or remove an existing buyer’s access.
Read the guide: Packages and membership
Padding
Section titled “Padding”Space inside a section or element’s edge.
Read the guide: Change site colours, fonts and themes
A content entry used for a site page. Its page type and sections can supply an editable starting arrangement.
Read the guide: Pages, posts and media
Page template
Section titled “Page template”A whole page arrangement added to a draft with its designed sections and settings. It adds sections rather than replacing the draft’s existing body.
Also called: Page templates.
Read the guide: Catalogs and page types
Page type
Section titled “Page type”A recipe for a kind of page or post, naming its starting sections, allowed choices and intake questions. Creating the page does not create a content collection or activate the type’s reserved default theme.
Read the guide: Catalogs and page types
Pager address
Section titled “Pager address”The name used to keep a Live list’s page links distinct from other lists on the same page.
Read the guide: List a collection on a page
Pageviews
Section titled “Pageviews”The measure counting recorded page-opening events. It does not establish that a person finished reading the page.
Also called: Pages read.
Read the guide: Analytics: visits, visitor sources and finished forms
Pageviews per visitor
Section titled “Pageviews per visitor”Page-opening events divided by the visitor identities that made them. With no qualifying visitors, it reports no data rather than a zero rate.
Read the guide: Analytics: visits, visitor sources and finished forms
Paging
Section titled “Paging”Splitting list results across pages with links between them. Page links appear only when the results need more than one page.
Also called: Pagination.
Read the guide: List a collection on a page
Panel intro
Section titled “Panel intro”Optional words at the top of a supported mega menu panel. They are separate from the short descriptions of individual links.
Partner credits
Section titled “Partner credits”Credits held on the agency account and applied to the agency’s own bill. Their commercial terms are agreed with Amadalis.
Read the guide: Agency partner branding and client prices
Partner pricing
Section titled “Partner pricing”The agency programme’s agreed commercial terms for its sites. No price or discount is announced by this definition.
Also called: Partner prices.
Read the guide: Agency partner branding and client prices
Passkey
Section titled “Passkey”A sign-in credential managed through a supported authenticator or device. It is distinct from an API token.
Read the guide: Native site access settings
The part of a site address after its hostname, before any query or fragment.
Read the guide: SEO: search titles and descriptions
Pattern
Section titled “Pattern”An arrangement of sections added together. It differs from a page type, which provides the recipe used when creating a page.
Read the guide: Browse the sections library
Payment notifications
Section titled “Payment notifications”Requests from a payment provider reporting events such as completed payments and refunds. The connection’s notification state must be checked separately from its saved key.
Read the guide: Packages and membership
Paywall
Section titled “Paywall”The access check for supported protected content or files. It cannot withhold an outside provider’s embed merely because the embed is on a protected page.
Read the guide: Page access and element tracking
People
Section titled “People”A count based on the selected visitor and identity rules. It is not a verified count of individual human beings.
Read the guide: Analytics: visits, visitor sources and finished forms
Period
Section titled “Period”The time range selected for an analytics report. A goal’s conversion window is a separate counting rule.
Read the guide: Analytics: visits, visitor sources and finished forms
Permission
Section titled “Permission”Authority to perform an operation under the person’s role and the platform’s checks. Approving a card does not give the person permissions they do not hold.
Read the guide: The copilot’s governed tools
Person ID
Section titled “Person ID”The identifier used for a person record that can link more than one browser record.
Read the guide: Visitor records, identity and decisions
Personalization
Section titled “Personalization”Choosing eligible content for a visitor using the site’s audience and delivery rules. Refused personalization does not create new keyed experience decision records.
Also called: Personalisation.
Read the guide: Audiences and targeted content
Personalization & A/B
Section titled “Personalization & A/B”The consent purpose for supported personalization and experiment processing. It is separate from analytics and marketing or data-sharing consent.
Read the guide: Privacy and consent
Picture beside the words
Section titled “Picture beside the words”An optional picture placed beside a supported section’s main content. Without a picture, the section keeps its usual arrangement.
Picture frame
Section titled “Picture frame”The treatment around a picture placed beside a section’s words. It is a visual choice, not a change to the original media file.
Picture side
Section titled “Picture side”The side chosen for a picture beside a section’s words. The narrow layout can stack the picture and text.
Picture width
Section titled “Picture width”The width choice for the picture placed beside a section’s words. It does not resize the source media file.
The Recommendations setting for preferring a particular item ahead of normal ranking. The Composer currently refuses to save changes to this choice.
Also called: Always show first.
Read the guide: Show related articles on a page
Placeholder
Section titled “Placeholder”Words or empty fields left for you to finish with real information. Review them before publishing; do not assume every unfinished field is blocked automatically.
Read the guide: The Composer: make page drafts, edit headlines and sections
Placement
Section titled “Placement”The site location assigned to a menu, such as the header or footer.
Read the guide: Change a menu in your header or footer
In account billing, a plan is the commercial arrangement for a hosted account or site. An experiment’s measurement plan instead records its goals, counting and analysis rules.
Also called: Subscription.
Read the guide: Your account: sites, custom domains and billing
Read the guide: Experiments: test and compare page versions
Planner
Section titled “Planner”The experiment screen estimating sample needs and duration from the supplied assumptions and available history. An estimate does not guarantee a result.
Also called: Power & duration planner.
Read the guide: Experiments: test and compare page versions
Plugin
Section titled “Plugin”An extension registered with EmDash. Enabling and configuring it are different actions, with their own permissions and consequences. Hosted Praxis has no plugin installation or update source, and the copilot offers neither action.
Read the guide: Plugins and plugin settings
Plugin storage
Section titled “Plugin storage”Data kept by a plugin. The uninstall option to delete that data has a different consequence from removing the plugin while keeping its stored data.
Read the guide: Plugins and plugin settings
A content entry typically used in the site’s post listing. Its title, body, publication and access are managed as content.
Read the guide: Pages, posts and media
Post type
Section titled “Post type”In the Composer’s New post dialog, the recipe supplying a post draft’s starting sections. In WordPress migration, a source post type instead names a kind of content to map into a collection.
Read the guide: Pages, posts and media
Read the guide: Choose a migration source
Posts index
Section titled “Posts index”The page or address used for the site’s post listing. It is distinct from the front page and from an individual post.
Read the guide: Set up a site from a template
An experiment planning quantity describing the chance of detecting the specified effect under its assumptions.
Read the guide: Experiments: test and compare page versions
Praxis
Section titled “Praxis”The site platform that combines EmDash’s content management with the Composer, copilot, analytics and experience controls.
Read the guide: EmDash and what Praxis adds
Praxis Migration Exporter
Section titled “Praxis Migration Exporter”The WordPress helper used to gather the supported source material for migration. It does not itself approve or publish the destination site.
Read the guide: Choose a migration source
Preset
Section titled “Preset”Designed starting settings for one section. Inserted words and numbers can need finishing, so a catalogue preview is not a promise of every value saved into a draft.
Also called: Pre-filled section; starting version.
Read the guide: Browse the sections library
Preview change
Section titled “Preview change”The control for preparing and reviewing a proposed change before applying it. It is different from opening the page draft in a browser preview.
The supplied amount and currency for a supported sale or offer. A price displayed in page copy is separate from the payment configuration used at checkout.
Read the guide: Set up your shop, add products and manage orders
Pricing
Section titled “Pricing”A section presenting authored plan cards and their supplied details. Displaying the cards does not itself connect a payment service or create a purchase offer.
Read the guide: Commerce reference
Primary domain
Section titled “Primary domain”The selected main hostname for a site. Other configured hostnames can redirect to it under the supported domain controls.
Read the guide: Your account: sites, custom domains and billing
Primary goal
Section titled “Primary goal”The main outcome chosen for an experiment’s measurement plan.
Read the guide: Experiments: test and compare page versions
Privacy choices
Section titled “Privacy choices”The visitor control for reviewing and saving consent choices. The choices offered depend on the site’s consent configuration.
Read the guide: Privacy and consent
Privacy notice
Section titled “Privacy notice”A message describing the purposes currently used and linking to Privacy choices. It is different from the opt-in prompt asking for consent.
Read the guide: Privacy and consent
Product
Section titled “Product”A store item with its own details and offered sale settings. A product entry is not an order or proof of stock.
Read the guide: Set up your shop, add products and manage orders
Promote
Section titled “Promote”The approved action that applies an eligible experiment winner into page drafts. Review and publish the resulting drafts separately.
Read the guide: Experiments: test and compare page versions
Prompt
Section titled “Prompt”The opening instruction in a dropdown, such as Choose one. It is not saved as the visitor’s answer.
Read the guide: Forms and replies
Property
Section titled “Property”A named value attached to an event, such as an address path or content identifier.
Read the guide: Events and capture settings
Protected file
Section titled “Protected file”A stored file served through its access check rather than as a freely available public file. Its protection is separate from a page merely containing an outside link.
Also called: Members-only file.
Read the guide: Documents and protected files
Provenance
Section titled “Provenance”The recorded origin or reason for an item or result. Read it alongside the underlying data rather than as a guarantee that a claim is verified.
Read the guide: Evidence, exploration and items needing review
Read the guide: Experiments: test and compare page versions
Provider key
Section titled “Provider key”A credential supplied for a supported AI provider. Enter it only through the dedicated key control.
Read the guide: Site capabilities and preferences
Public
Section titled “Public”An access choice allowing the published content to be read without the selected member or package entitlement.
Read the guide: Page access and element tracking
Publish
Section titled “Publish”The action that makes an entry’s draft public. Your own Publish click in EmDash’s editor acts at once; copilot publishing always needs an approval card.
Read the guide: The Composer: make page drafts, edit headlines and sections
Published
Section titled “Published”Content available on the public site, subject to its access rules. A published entry can still have unpublished changes waiting in a draft.
Read the guide: The Composer: make page drafts, edit headlines and sections
Published · changes pending
Section titled “Published · changes pending”An entry with a live version and a separate draft containing changes. Publishing replaces the live version with the reviewed changes.
Read the guide: The Composer: make page drafts, edit headlines and sections
QA preview
Section titled “QA preview”A way to request a particular experiment variation for checking. The serving product’s forced-preview walk did not show the requested variation, so inspect the result rather than assuming it worked.
Also called: Open forced preview.
Read the guide: Read experiment results and check variations
A supported request for records and calculations, such as the conditions behind an analytics question. It can use only the data and operations the feature allows.
Read the guide: Explore visitors, content and events
Query audience
Section titled “Query audience”An audience whose membership is supplied by a saved query. Saving that membership definition does not itself change a page.
Read the guide: Audiences and targeted content
Query parameter
Section titled “Query parameter”A named value after the question mark in an address. Campaign and tracking links can use these values to identify an arrival.
Read the guide: Analytics: visits, visitor sources and finished forms
Radius
Section titled “Radius”The rounding applied to corners. A section or element can have a more specific corner choice than the shared theme.
Also called: Corner style.
Read the guide: Change site colours, fonts and themes
Rating figure
Section titled “Rating figure”A supplied rating shown with its star treatment. It does not calculate or verify reviews.
Read the guide: Row content reference
Readiness
Section titled “Readiness”A report of recorded checks for a site or setup. Review its reasons; a good result does not verify every claim or outside service.
Read the guide: Check site readiness
Receipt
Section titled “Receipt”The result shown after an action, describing what happened and any next step. It offers Undo only when that particular change can be reversed.
Recommendations
Section titled “Recommendations”A section showing eligible content cards using its recorded ranking and fallback settings. The Composer currently refuses changes to its card parts, pins and exclusions.
Read the guide: Show related articles on a page
Record
Section titled “Record”One stored item of data, such as a content entry, received event or visitor detail. Its fields and access depend on the kind of record.
Read the guide: Visitor records, identity and decisions
Recovery
Section titled “Recovery”The supported flow for restoring account access, such as a password recovery link. It does not restore deleted site content.
Read the guide: Sign in, invitations and recovery
Redirect
Section titled “Redirect”An instruction sending a request for one path to another destination. Its status tells the visitor’s software whether the move is temporary or permanent.
Read the guide: Redirects and the 404 log
The Composer action for reapplying a supported draft edit after undoing it.
Read the guide: The Composer: make page drafts, edit headlines and sections
Referrer
Section titled “Referrer”The address information a browser supplies about the page that led to a visit. It can be missing or restricted.
Read the guide: Analytics: visits, visitor sources and finished forms
Refund
Section titled “Refund”A recorded return of payment through the supported payment flow. It is different from cancelling an unpaid order or removing a product from sale.
Read the guide: Orders, fulfillment and refunds
Regime
Section titled “Regime”A screen-width range used by responsive layout settings. It is unrelated to a consent regime.
Also called: Breakpoint.
Read the guide: Advanced layout controls on imported pages
Relation
Section titled “Relation”A field connecting a content entry to entries in another collection. It stores a relationship rather than copying the other entry’s words.
Read the guide: Content types and relations
Report
Section titled “Report”A view of a recorded analytics question or summary. Saving it does not change what the site collected in the past.
Read the guide: Analytics: visits, visitor sources and finished forms
Report only
Section titled “Report only”A CSP rollout choice asking the browser to report policy violations without blocking the resource.
Read the guide: Head entries and Content Security Policy
Required
Section titled “Required”A field that needs a value before its operation is accepted. Existing-item editing and new-item creation can have different requirements.
Read the guide: Forms and replies
Reset workspace
Section titled “Reset workspace”Choosing Reset workspace then confirming removes every migration job in this workspace, its records and automatic migration redirects, and moves its drafts to recoverable Trash. Published content and imported themes stay; this is not a whole-site restore and has no automatic Undo.
Read the guide: Roll back a migration and recover a job
Responsive layout
Section titled “Responsive layout”Layout choices that change with screen width. Check the desktop and phone previews because the same content can stack differently.
Read the guide: Advanced layout controls on imported pages
Restore
Section titled “Restore”An operation putting a saved state back, with the scope stated by its screen. Restoring a content revision differs from a staff operation replacing the whole site database.
Read the guide: Pages, posts and media
Results explorer
Section titled “Results explorer”The experiment view for reading results and supported analysis choices. The locked plan, not the most flattering display, governs the decision.
Read the guide: Read experiment results and check variations
Retail price book
Section titled “Retail price book”The agency’s own prices used for its branded client statements. The agency chooses what it charges its clients.
Read the guide: Agency partner branding and client prices
Retention
Section titled “Retention”The period chosen for keeping visitor events. Events are unlimited until a period is set, after which older events are deleted on the regular scheduled run only after an archive export has covered them.
Read the guide: Exports, schedules and retention
Returning
Section titled “Returning”A visitor identified as having previous recorded activity. Missing or refused measurement can limit that history.
Read the guide: Analytics: visits, visitor sources and finished forms
Reusable section
Section titled “Reusable section”A composition saved in EmDash’s Sections library for later insertion. It is different from a section type in the design catalogue.
Also called: Saved section.
Read the guide: Catalogs and page types
Revenue
Section titled “Revenue”Recorded purchase value less recorded refunds, kept in the original currency without combining different currencies. A refund counts in the period when it was returned.
Read the guide: Analytics: visits, visitor sources and finished forms
Revision
Section titled “Revision”A saved version of content that can be inspected or restored where the editor offers it.
Read the guide: Pages, posts and media
Rich text
Section titled “Rich text”Formatted text with supported paragraphs, headings, links and inline emphasis. A Rich text section and Rich text element are different placements of formatted content.
Read the guide: Content reference
Robots meta
Section titled “Robots meta”A page’s instructions about search indexing and link following. They are separate from the site’s robots.txt file.
Read the guide: SEO: search titles and descriptions
robots.txt
Section titled “robots.txt”The public file declaring bot access instructions. It does not enforce a content paywall.
Read the guide: Find sitemaps and machine readable site files
The permission level assigned to a team member. A role controls what the person may do, not just which navigation items they see.
Read the guide: Invite a designer or teammate and choose their role
Roll back native drafts
Section titled “Roll back native drafts”The supported migration reversal for generated native draft work. It is different from restoring the whole site database from a backup.
Undo conversion is a separate action on one imported item, restoring its pre-conversion content.
Read the guide: Roll back a migration and recover a job
Rollup
Section titled “Rollup”A stored summary of recorded data, such as totals grouped by day. It is not the same as the individual events behind it.
Read the guide: Exports, schedules and retention
Routable
Section titled “Routable”The content-type choice requiring a slug before an entry can be published. The URL Pattern separately defines how its public address is formed.
Read the guide: Content types and relations
Row (columns)
Section titled “Row (columns)”A structural row of columns holding supported content. Imported pages can use it to keep their original structure.
Also called: Row.
Read the guide: The Composer: make page drafts, edit headlines and sections
Rule audience
Section titled “Rule audience”An audience defined by conditions on recorded information. Saving its definition does not itself change a page.
Read the guide: Audiences and targeted content
Sample size
Section titled “Sample size”The number of participants used by an experiment’s planning calculation. It is different from the site’s raw page-view or event count.
Read the guide: Experiments: test and compare page versions
Sample-ratio mismatch
Section titled “Sample-ratio mismatch”A warning that observed experiment allocation differs from the expected split under its check. Investigate it before treating the comparison as a reliable winner.
Read the guide: Read experiment results and check variations
Store the changes for the selected item. A page draft save is separate from publishing, while some shared settings can affect the live site through their own reviewed save.
Read the guide: The Composer: make page drafts, edit headlines and sections
Save choices
Section titled “Save choices”The consent action saving the purpose choices selected in the visitor controls.
Read the guide: Privacy and consent
Say how many were found
Section titled “Say how many were found”The Live list control for showing the total result count, the range on the current page, both, or neither.
Read the guide: List a collection on a page
Schedule
Section titled “Schedule”A saved future publication time for content. Review the entry’s schedule and site time zone rather than assuming the current draft is already public.
Read the guide: Use the content calendar
SCIM provisioning
Section titled “SCIM provisioning”Automatic creation or disabling of team memberships through the configured provisioning connection. New memberships receive Viewer; existing memberships keep their current roles.
Also called: SCIM.
Read the guide: Account Security controls
The site, objects or data an operation is allowed to affect. Review the proposed scope before approving a consequential action.
Read the guide: The copilot’s governed tools
Script
Section titled “Script”Code attached through a supported page or binding control. Publishing it can change what the public page does.
Read the guide: Add page JavaScript and handle cookie consent
Script & event binding
Section titled “Script & event binding”A section for page JavaScript and supported interaction listeners, with an optional capture event. It is different from an HTML anchor or CSS class.
Read the guide: Add page JavaScript and handle cookie consent
Section
Section titled “Section”A part of a page of a defined kind, such as Hero or FAQ. Its type supplies the editable fields and determines how it is drawn.
Read the guide: The Composer: make page drafts, edit headlines and sections
Section label
Section titled “Section label”An optional short label displayed in a supported section’s separate label area.
Section number
Section titled “Section number”An optional number displayed beside a supported section’s words. Leaving it empty omits the number.
Section type
Section titled “Section type”The definition behind a kind of section, including its fields and choices. A type appearing in the catalogue does not mean it can be inserted on its own in every place.
Read the guide: The Composer: make page drafts, edit headlines and sections
Security
Section titled “Security”In the Praxis account, Security holds team session rules, support access and identity-provider controls. In EmDash’s Settings, Security opens the site’s native authentication and passkey controls.
Read the guide: Account Security controls
Read the guide: Native site access settings
Security log
Section titled “Security log”The account record of security and account actions, readable by account owners and Admins.
Support entries into any site in the account appear in your Security log and its CSV export. Reading across sites requires an active owner or Admin membership on an active or suspended site in that account.
Entries for a fully erased site no longer appear. Without that active membership, the log and export show only the site your account was opened with. That limit applies throughout the account’s closing period when all its sites are being closed or have closed.
Read the guide: Account Security controls
Security Settings
Section titled “Security Settings”EmDash’s site-level settings for access and supported sign-in controls. They are separate from the Praxis account’s Security tab.
Read the guide: Native site access settings
Self-Signup Domains
Section titled “Self-Signup Domains”The team signup rules for an allowed email domain. A new signup receives the chosen role up to Editor; to give someone Admin access, invite them from Team in your Amadalis account.
Also called: Allowed Domains; Member signup.
Read the guide: Invite a designer or teammate and choose their role
The page and site settings describing content to search engines and controlling indexing requests. They do not guarantee a search position.
Also called: Search engine optimisation.
Read the guide: SEO: search titles and descriptions
SEO title
Section titled “SEO title”The title supplied for a page’s search metadata. It can differ from the visible page heading.
Also called: Search title.
Read the guide: SEO: search titles and descriptions
Sequential
Section titled “Sequential”An analysis designed for its specified repeated-look rules. It does not make every early comparison a valid stopping decision.
Read the guide: Read experiment results and check variations
Service account key
Section titled “Service account key”A credential used by the Google Analytics connection. Enter it in the dedicated control, not in a copilot message.
Read the guide: Connect Google Analytics
Session lifetime
Section titled “Session lifetime”The permitted total lifetime of a sign-in session under its policy. It differs from the idle timeout for inactivity.
Read the guide: Account Security controls
Settings
Section titled “Settings”In the Composer, the inspector group for a section’s words, entries and layout fields. Shared site settings and your account’s settings are separate screens.
Read the guide: The Composer: make page drafts, edit headlines and sections
SHA-256
Section titled “SHA-256”The hash algorithm used to link each Security log entry to the previous entry in the platform’s audit log.
Read the guide: Account Activity and the Security log
Shadow
Section titled “Shadow”A visual shadow used to give a surface depth. It does not change the content’s order or permissions.
Also called: Depth style.
Read the guide: Change site colours, fonts and themes
Shopify product
Section titled “Shopify product”A section presenting a selected product from a linked Shopify store. Checkout stays on that Shopify store rather than becoming a native site checkout.
Read the guide: Set up your shop, add products and manage orders
Shopper
Section titled “Shopper”A person’s account for the public site and its purchases or access. It is separate from a Praxis team login.
Also called: Customer account.
Read the guide: Customer accounts, email and claims
The Live list field selecting the content collection to read. It uses the first saved collection; its suggestion menu currently does not reliably offer the right choices.
Read the guide: List a collection on a page
Single sign-on (SSO)
Section titled “Single sign-on (SSO)”Sign-in through a configured identity provider for a verified email domain. Configuring it does not bypass site roles or the team session policy.
Also called: SSO; OpenID Connect.
Read the guide: Account Security controls
A website with its own content, settings and admin. Site is also the admin area for pages, navigation, forms, search settings and setup.
Read the guide: What you can do in Site
Site admin
Section titled “Site admin”The workspace where your team edits and manages one site. It is separate from the account that lists your sites and handles billing.
Read the guide: EmDash and what Praxis adds
Site restore
Section titled “Site restore”A staff operation replacing the whole site database with a selected backup. It can replace work saved since that backup.
Also called: Database restore.
Read the guide: How Amadalis runs hosted sites
Site session
Section titled “Site session”The sign-in session kept by a site’s admin after entry. Team policy and support grant checks can end it on a later request.
Read the guide: Account Security controls
Site setup
Section titled “Site setup”The guided setup that applies a chosen starter’s pages and supported site settings. It is separate from choosing a page type for a single draft.
Read the guide: Set up a site from a template
Site URL
Section titled “Site URL”The site address stored in EmDash for its own links. Its Change domain control is separate from the hosted account’s domain setup.
Read the guide: EmDash site settings
Sitemap
Section titled “Sitemap”A machine-readable list of public content addresses. Its contents follow publication and access rules rather than listing every draft.
Read the guide: Find sitemaps and machine readable site files
The account list of sites you can access, with Open admin for each permitted site.
Read the guide: Your account: sites, custom domains and billing
Skip the first
Section titled “Skip the first”The number of matching entries left out before a Live list begins.
Also called: Offset.
Read the guide: List a collection on a page
A subset of experiment results inspected by a supported grouping or filter. Exploring it does not replace the locked plan’s decision rules.
Read the guide: Read experiment results and check variations
A named place where eligible targeted content can be selected. Its delivery rules are separate from the words stored in a particular content change.
Read the guide: Slots, performance and measurement
The address name for an entry, such as the last part of a page’s path. It differs from the title visitors read.
Read the guide: Pages, posts and media
A supported way to connect an outside email server for customer messages. Saved settings do not guarantee inbox delivery.
Read the guide: Customer accounts, email and claims
Social icons
Section titled “Social icons”Linked symbols for social networks, using their supported marks and display choices.
Read the guide: Row content reference
Social sharing fields
Section titled “Social sharing fields”Metadata used when another service previews a shared link. The service decides what it displays.
Also called: Open Graph; Twitter metadata.
Read the guide: SEO: search titles and descriptions
Source
Section titled “Source”The recorded origin of a visit or event in analytics. In migration, Source instead means the old site being moved.
Read the guide: Analytics: visits, visitor sources and finished forms
Spacer
Section titled “Spacer”An element adding deliberate empty space using the theme’s spacing choices.
Read the guide: Layout elements reference
Spacing
Section titled “Spacing”Design values for the gaps and padding between parts of a page.
Read the guide: Change site colours, fonts and themes
Content marked as unwanted, such as a submitted comment. A form’s spam protection and a comment’s moderation state are separate controls.
Read the guide: Remove and moderate comments
Spam protection
Section titled “Spam protection”Checks intended to reject unwanted form submissions. Its configuration does not guarantee that all unwanted submissions are stopped.
Read the guide: Forms and replies
A dark band treatment with a soft glow and light text. Its colours come from the theme’s Stage roles.
Also called: Stage band; Stage (near black, with glow).
Starter site
Section titled “Starter site”A starting set of pages and site settings for a kind of business. Fill or remove sections asking for your facts, then review the drafts and links before publishing.
Also called: Site template.
Read the guide: Set up a site from a template
Starter value
Section titled “Starter value”A value supplied by the basic section or a chosen preset. It is not necessarily the field’s default when that value is absent.
Read the guide: Change site colours, fonts and themes
A section for supplied labels and figures, including its optional Facts list layout. The figures are authored content rather than live analytics.
Read the guide: Content reference
The recorded quantity or stock state for a product. Review it separately from whether the product is on sale.
Read the guide: Set up your shop, add products and manage orders
Stripe
Section titled “Stripe”The outside payment service connected for supported membership and sales. Saving a key does not establish that payment notifications are registered.
Read the guide: Packages and membership
Structure
Section titled “Structure”The Composer view of a page’s sections and their order. Use it to select, move or remove the intended part of a draft.
Read the guide: The Composer: make page drafts, edit headlines and sections
Subheadline
Section titled “Subheadline”Supporting words below or near a section’s main heading.
Read the guide: The Composer: make page drafts, edit headlines and sections
Subject export
Section titled “Subject export”An approved export for the selected person and linked browser scope. Review the selection rather than assuming it covers every browser the person has ever used.
Also called: Export this visitor’s data.
Read the guide: Visitor records, identity and decisions
Subject template
Section titled “Subject template”The saved pattern for a form notification’s email subject. It is separate from the form’s success message shown to the visitor.
Read the guide: Forms and replies
Submission
Section titled “Submission”A saved response sent through a form. Deleting a reply is different from deleting the form definition.
Also called: Reply; Form reply; Submissions.
Read the guide: Forms and replies
Subprocessors
Section titled “Subprocessors”Service providers processing customer data on Amadalis’s behalf. The public register names Anthropic and OpenAI as AI model providers, and Cloudflare AI Gateway as their transport.
Read the guide: Trust and security: support access
Success message
Section titled “Success message”The words shown when a form accepts a submission. They do not prove that a separate notification email arrived.
Read the guide: Forms and replies
Suggested tag
Section titled “Suggested tag”A proposed content-catalogue tag awaiting a person’s review. A suggestion is not already an approved fact about the content.
Read the guide: The content catalog
Support access
Section titled “Support access”The account controls describing customer-granted and staff entry into a site. A grant and an Admin override are different entry paths.
Read the guide: Account Security controls
Support grant
Section titled “Support grant”Permission for support to enter a site read only for the stated reason. Revoking it ends new entry and the open support session on the next request after a check refresh of up to 30 seconds; expiry ends the session on its next request.
Read the guide: Account Security controls
Surface
Section titled “Surface”A background colour role for an area of the page, such as a card or muted band.
Read the guide: Change site colours, fonts and themes
System Fields
Section titled “System Fields”Fields supplied by the content system rather than newly added custom fields.
Read the guide: Content types and relations
A taxonomy term used to label entries. Content-catalogue interest tags serve a different purpose from an entry’s taxonomy tags.
Read the guide: Taxonomies, categories and tags
Tag manager template
Section titled “Tag manager template”A supported starting form for a tag-manager head entry. Its presence does not grant visitor consent or confirm the outside account is configured.
Read the guide: Head entries and Content Security Policy
Tagged arrival
Section titled “Tagged arrival”A recorded visit carrying the supported campaign or link information. It is different from an email being opened.
Read the guide: Campaigns and tracked links
Take it offline
Section titled “Take it offline”Take it offline in the Composer and Unpublish elsewhere return a published page to draft, keeping its content.
Also called: Unpublish.
Read the guide: The Composer: make page drafts, edit headlines and sections
Targeted content
Section titled “Targeted content”A saved change assigned to an audience and a location on a page. It must be active and eligible before it can replace the default content for a visitor.
Also called: Content swap.
Read the guide: Audiences and targeted content
Taxonomy
Section titled “Taxonomy”A way to group content using named terms. Categories and tags are examples.
Read the guide: Taxonomies, categories and tags
The account’s Team tab manages people and their roles. The Composer’s Team section displays the people and details you enter on a page.
Also called: Team section.
Read the guide: Invite a designer or teammate and choose their role
Read the guide: Content reference
Team session policy
Section titled “Team session policy”The account’s saved rules for lifetime, idle timeout and allowed network addresses apply inside open site admin sessions, with the guide’s refresh and read-failure limits. Requiring two factor authentication does not end a site session already opened from the account. API tokens follow the applicable network, membership and two factor checks; session lifetime and idle timeout do not apply to tokens.
Also called: Session policy.
Read the guide: Account Security controls
One named value in a taxonomy, such as a category or tag.
Read the guide: Taxonomies, categories and tags
Test mode
Section titled “Test mode”A payment connection using its test configuration rather than live payment credentials. Check the screen’s mode before testing a purchase.
Also called: TEST MODE.
Read the guide: Packages and membership
Testimonials
Section titled “Testimonials”A section for supplied quotations and attribution. The section does not verify that a person made the quotation.
Read the guide: Social proof reference
Formatted text stored inside a structural row. It is separate from a section’s named heading field.
Read the guide: Row content reference
A shared set of design values, including colours, fonts, spacing, corners and shadows. The active theme supplies the site’s shared appearance.
Read the guide: Change site colours, fonts and themes
Theme mode
Section titled “Theme mode”A named set of overrides within a theme, such as Light or Dark. It starts from that theme’s base values.
Also called: Mode.
Read the guide: Change site colours, fonts and themes
Theme Studio
Section titled “Theme Studio”The editor for a theme’s colours, fonts and other design values. Saving an active theme can change the public site without publishing a page.
Read the guide: Change site colours, fonts and themes
Threshold
Section titled “Threshold”The value an alert compares its observed measure with.
Read the guide: Set and inspect an analytics alert
One configured membership offer and its included access. This glossary does not state a commercial price or discount.
Also called: Membership level.
Read the guide: Packages and membership
Timeline / steps
Section titled “Timeline / steps”A section for authored steps or timeline entries.
Read the guide: Content reference
Timezone
Section titled “Timezone”The named clock used to interpret or display a time. The content calendar’s site time zone and the viewer’s local time labels can differ.
Also called: Time zone.
Read the guide: Use the content calendar
The name identifying a page or post in the admin. It can differ from the section headline and the SEO title.
In themes, a token is a named design value, such as a body font or background colour. In access settings, a token is a credential for its permitted requests, such as a personal API token or SCIM token.
Also called: Theme token.
Read the guide: Change site colours, fonts and themes
Read the guide: Native site access settings
The control for attaching a supported capture action to selected content. Recording still depends on the event sender and applicable consent checks.
Read the guide: Page access and element tracking
Tracked link
Section titled “Tracked link”A link with recorded tracking information used to connect clicks or arrivals with a campaign. A click and a matched site arrival are different measurements.
Read the guide: Campaigns and tracked links
Traffic variations
Section titled “Traffic variations”The experiment versions and their relative traffic weights. The first variation is the comparison control.
Read the guide: Experiments: test and compare page versions
The place where a removed page or post can remain before permanent deletion. Moving content there is different from deleting a stored file permanently.
Read the guide: Pages, posts and media
Two factor authentication
Section titled “Two factor authentication”An extra sign-in check required by the configured policy. When required for site entry, use Open admin from the Praxis account; a direct site sign-in does not meet that requirement.
Also called: Two-factor authentication; 2FA.
Read the guide: Account Security controls
Typography
Section titled “Typography”The settings for faces, text sizes and other type treatments.
Read the guide: Change site colours, fonts and themes
A supported reversal of a particular saved change, which can depend on the recorded state still being available and unchanged. Permanent erasure and sending an email have no automatic Undo.
URL Pattern
Section titled “URL Pattern”The rule for building an entry’s public address from its recorded values.
Read the guide: Content types and relations
The common time standard used by timestamps explicitly labelled UTC. It can differ from the site’s time zone and your own local clock.
Read the guide: Use the content calendar
Validation
Section titled “Validation”Checks that an input has the shape and values the operation accepts. Passing validation does not verify that a business claim is true.
Read the guide: Forms and replies
Variation
Section titled “Variation”One version assigned within an experiment, including its baseline or changed content. It is different from a theme mode or a section preset.
Read the guide: Experiments: test and compare page versions
The Video section plays a file hosted on the site and can respect that file’s membership protection. The Video element uses an outside provider whose video is not protected by this site’s paywall.
Read the guide: Media reference
Read the guide: Layout elements reference
Viewer
Section titled “Viewer”A role that reads site content but cannot create, edit or publish. New SCIM memberships join as Viewer; a person can raise the role through Team, and Invite member does not offer Viewer.
Read the guide: Account Security controls
A group of activity recorded as one visit. It is different from the sign-in session used to enter a site’s admin.
Also called: Visits; Session; Sessions.
Read the guide: Analytics: visits, visitor sources and finished forms
Visitor
Section titled “Visitor”A recorded browser identity used by the site. One person can use more than one browser identity.
Read the guide: Analytics: visits, visitor sources and finished forms
Visitor Data
Section titled “Visitor Data”The Admin screen for finding browser records and inspecting their journey, identity, interests and available decisions. Editors do not gain access merely because they can see other content screens.
Read the guide: Visitor records, identity and decisions
Visitor ID
Section titled “Visitor ID”The identifier used for a recorded browser. Its scope follows the selected counting and identity policy.
Read the guide: Visitor records, identity and decisions
Visitors who viewed a page
Section titled “Visitors who viewed a page”A measure of distinct visitor identities with page-opening events in the window. Repeated page openings by the same identity still count once under the selected scope.
Also called: Page reach.
Read the guide: Analytics: visits, visitor sources and finished forms
Warehouse ingestion
Section titled “Warehouse ingestion”The instructions and exported format for reading site data into another data system. An available export does not mean an outside warehouse is already connected.
Read the guide: Exports, schedules and retention
Webhook
Section titled “Webhook”A request one service sends to another to report an event. Supported payment and integration flows use their own configured destinations and delivery checks.
Read the guide: EmDash and what Praxis adds
Weight
Section titled “Weight”The contribution assigned to a recorded visitor action in affinity tuning. An event’s suggested catalogue weight does not itself set the live tuning.
Read the guide: The affinity engine, explained
What each card shows
Section titled “What each card shows”The Recommendations choice of which details appear on its cards. The Composer currently refuses to save changes to this choice.
Also called: Card parts.
Read the guide: Show related articles on a page
What it has learned
Section titled “What it has learned”The view of recorded comparison evidence from supported delivery. Read the available data and limits before interpreting it as an improvement.
Read the guide: Evidence, exploration and items needing review
What it is trying
Section titled “What it is trying”The view of supported exploration choices under the configured rules.
Read the guide: Evidence, exploration and items needing review
What needs a person
Section titled “What needs a person”The view of proposals or items requiring human review. An item appearing here has not been approved by that appearance alone.
Read the guide: Evidence, exploration and items needing review
When there is nothing to show
Section titled “When there is nothing to show”The sentence a resolved Live list can display when it has no matching entries. A failed read can produce the same result, so check the source and filters before assuming the collection is empty.
Also called: Empty state.
Read the guide: List a collection on a page
White label
Section titled “White label”The agency’s own brand and domain across its account, client emails and client site admin. The client’s public site keeps its own brand.
Also called: Agency branding.
Read the guide: Agency partner branding and client prices
Wholesale billing
Section titled “Wholesale billing”Amadalis billing the agency for its clients’ sites. The agency collects from its clients through its own payment setup.
Read the guide: Agency partner branding and client prices
Widget
Section titled “Widget”An item placed in an EmDash widget area. Widgets are separate from Composer sections and layout elements.
Read the guide: Widgets and widget areas
Widget area
Section titled “Widget area”A named location containing widgets in a chosen order.
Read the guide: Widgets and widget areas
The section settings group for text and related content choices. Repeating items can have their own entry controls.
Read the guide: The Composer: make page drafts, edit headlines and sections
Workspace
Section titled “Workspace”A working area for a site or feature, such as the migration workspace. Check the current site and the operation’s scope before approving a change.
Read the guide: EmDash and what Praxis adds
WordPress’s content export format used for supported imports. It is not a full copy of the site’s database, theme and plugin behaviour.
Also called: WordPress XML export.
Read the guide: Choose a migration source
A file format combining several files into one download. Download everything uses it to package the export’s files together.
Read the guide: Exports, schedules and retention
Your next step
Section titled “Your next step”Return to the guide for your task. Start with Getting started if you are opening a site for the first time.