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How-to

The content catalog

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Checked against the product’s code on 7 November 2026.

Open Optimization > Catalog. The Content catalog is a saved version of content and its tags. It is different from Site > Catalogs, which holds page recipes, sections and themes.

Prepare your published content and its categories and tags before building the catalog.

Approving a build makes the new version active and tries to refresh the audiences generated from its tags. Read any audience warning in the result. When there is a previous version, Undo on the receipt can restore it.

  1. Choose Build the catalog when there is no catalog, or Rebuild the catalog for an existing one.
  2. Review the source rules, included content and proposed change.
  3. Confirm Build the catalog, or Rebuild and publish the catalog for an existing one.
  4. Read the active version’s item count and build information.

The active version’s details show its item count and build information. A saved version is not proof that every part of affinity delivery is configured. Review the affinity setup separately.

Tab What it answers
Items Which content and tags are in the saved version?
Values Which tag values have enough content, and which are held back?
Audiences Which catalog audiences are available?
Suggested tags Which proposed tags still need a person’s decision?

A tag value earns its own audience once at least two items carry it. You can lower that minimum, down to one, when you rebuild audiences from the tags. A held back value is not a lost tag. Add appropriate content or change the approved configuration before rebuilding audiences from the tags.

Tags can be suggested by an AI model or by a word match; each row says which. Approving adds the tag to your content’s tag categories, which can generate an audience and change which visitors see the item. A suggestion changes nothing until you approve it, and the tag reaches the catalog at the next rebuild.

  1. Open Suggested tags.
  2. Choose Propose tags.
  3. Read the approval.
  4. Confirm Propose tags if you want suggestions prepared.
  5. Review a suggestion’s content and proposed value.
  6. Choose Approve or Decline on the suggestion’s row.
  7. Read the prepared change.
  8. Confirm Approve the tag or Decline the tag, or choose Leave it proposed.
  9. Rebuild the catalog when an approved tag should enter its next saved version.

Use Taxonomies for the groupings themselves and Recommendations to place ranked content on a page.